Things are changing very rapidly with the iOS14 rollout, & Facebook is proactively taking steps to plug 'The Privacy Gap'.
As we have discussed, Apple’s policy will prohibit certain data collection & sharing unless people opt into tracking on iOS 14 devices via the prompt - not opt OUT of.
As more people choose to opt-out of tracking on iOS 14 devices, ads personalisation & performance reporting will be limited for conversion events.
The Apple iOs 14 changes will have a large impact on both consumers & advertisers alike.
We have been through what these changes will look like for consumers in our previous blog post, but what will they actually mean for advertisers?
Well, several things will change for advertisers, but Dan Levy, VP of Ads and Business Products for Facebook, believes the biggest impact will be on small businesses.
Click to learn more as we break these down into bullet points.
Back in 1999, a mentor gave me two tips about marketing.
I’ve shared both tips in this short video.
Crazy to think 20 years later, those two tips allow me and my team to help businesses get amazing results with their marketing.
In fact just last week I meet with three clients with the following results.
Client 1 – has had their biggest month in sales July 19 since August 18 and the good news is we only started working with them on the 3rd of June 19.
Client 2 – just had a 402% increase in sales from the previous year.
Client 3 – we’ve helped grow from a 10% market share to over 40+% market share and have now overtaken their biggest competitor.