Jay Downes is our Paid Ad Specialist at Digital Influence. He has a knack for making sense of data to craft persuasive ads to share a client’s story. Jay has a BSc in Neuroscience and a PGDip in Science Communication and Natural History Filmmaking from the University of Otago, as well as a GradDip in Psychology from the University of Canterbury. Jay’s role as Paid Ad Specialist is to work alongside the content and management team to coordinate advertising campaigns across the various social media platforms. Due to his background in producing visual media for his videography business, Jay also collaborates with the creative and the SEO team to assist the transitioning of content across the digital landscape.