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iOS 14 & Facebook - Aggregated Event Management

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Things are changing very rapidly with the iOS14 rollout, & Facebook is proactively taking steps to plug 'The Privacy Gap'. As we have discussed, Apple’s policy will prohibit certain data collection & sharing unless people opt into tracking on iOS 14 devices via the prompt - not opt OUT of.

As more people choose to opt out of tracking on iOS 14 devices, ads personalisation & performance reporting will be limited for conversion events.

In response to these changes, Facebook will start processing pixel conversion events from iOS 14 devices using what they are calling Aggregated Event Measurement. This will support advertisers efforts to preserve user privacy & also ensure we run effective campaigns.

Aggregated Event Measurement limits domains to eight conversion events that can be used for campaign optimization. What we mean by this is when you the conversion event you select within your ad set when using the Conversions objective, so for example when running a...

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Traditional Media vs the Tech Giants - Who Owns the Content?

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Very interesting news this morning out of Australia!
 
Facebook has decided to block both Australian users & media companies from sharing links to news articles & related content on its main social network, following the country’s proposed landmark regulatory measure that would force companies like Google & Facebook to pay Australian news organisations for using their content.

Since April 2020, Australian treasurer Josh Frydenberg has been pushing for a News Media Bargaining Code to make Google & Facebook pay for news content.

The Australian Competition and Consumer Commission (ACCC) pointed out that media organisations needed “fair payment for news content”.

They argued that Google and Facebook profited off news media by repurposing their articles on their own platforms, which in turn led to advertising revenue.

“It’s only fair that those that generate content get paid for it,” Frydenberg said.

In July,...

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iOS 14 & Facebook - What is the impact on advertising?

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The Apple iOs 14 changes will have a large impact on both consumers & advertisers alike. We have been through what these changes will look like for consumers in our previous blog post, but what will they actually mean for advertisers?
 
Well, there are a number of things that will change for advertisers but Dan Levy, VP of Ads and Business Products for Facebook, believes the biggest impact will be on small businesses. Let's break these down into bullet points
 
- If Facebook is not able to track user behavior, the effectiveness of the tracking pixel & all of its implications is severely reduced. This results in inaccurate reporting for conversions all the way down to ineffective retargeting efforts.
 
- The new iOS 14 update will limit advertisers’ ability to measure the performance of campaigns on Facebook. The previous real-time reporting will no longer be supported & businesses could see a data delay of up to three days, which makes testing...
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iOS14 & Facebook - What Do These Changes Mean?

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You might have seen the news everywhere regarding the changes to Apple. There is a whole heap of information that can seem pretty confusing so we want to break it down for you in terms of what this means for consumers & advertisers, & what changes can be made to try & negate this. First of all, let's explain in simple terms what these changes actually are.

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel.

Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, & users will need to explicitly opt-IN (not opt-OUT) to provide these permissions.

This prompt will appear when using all iOS apps, including apps within the Facebook family (Facebook, Instagram, Messenger, WhatsApp) & if people choose to opt out, it means that advertisers will no longer be able to display targeted advertisements in their Facebook feed based on user...

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Two Key Things To Be Successful At Marketing

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Back in 1999, a mentor gave me two tips about marketing.

I’ve shared both tips in this short video.

Crazy to think 20 years later, those two tips allow me and my team to help businesses get amazing results with their marketing.

In fact just last week I meet with three clients with the following results.

Client 1 – has had their biggest month in sales July 19 since August 18 and the good news is we only started working with them on the 3rd of June 19.

Client 2 – just had a 402% increase in sales from the previous year.

Client 3 – we’ve helped grow from a 10% market share to over 40+% market share and have now overtaken their biggest competitor.

Make no mistake in marketing; success leaves clues.

If you’d like help with your marketing book in a call with Scott here at https://go.oncehub.com/scott20

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Mr Got It Vs. Mr Ain't Got It

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Hi guys Scott here.

I thought I’d create a little video for you today. And I’m going to, what I believe are basically the five most important questions when it comes from advertising and marketing your business and then I’m going go through this .. I call this Mr. ain’t got it and Mr. got it. So I’m going to actually pull this all together and do some examples so you can see how this works for your business.

So I’m going to loop back to this near the end of the video so you want to stay and watch all of this video.

Here’s the five most important questions to ask.

Okay, number one is, I’ll just turn the pen on. Number one is who. Okay. This is probably a good start for most businesses who is it that you want to do business with, right. So you need to have a list of people that who you want to do business with.

I was dealing with a guy who’s a leadership coach the other day. And basically, he was kind of wanting to do business...

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3% Triangle – The Ultimate Sales Machine by Chet Holmes

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Hi guys. Scott here. I’ve got a really cool video for you today, and it’s based off this book called The Ultimate Sales Machine by Chet Holmes. Now, Chet unfortunately passed away. But he’s left his wisdom in this book, and I really love page 64. And I’m going to go through this with you. And show you a couple of things of how you can actually use it to your advantage in your business.

Now, we have a philosophy in our business called influence through education. We really believe if you influence people on the value of doing business with you, before you ask for any money, you get a better client, you get a better educated client, and this is what this process is all about. And this is what Chet was talking about.

So here’s the thing. Chet, in his book, talks about this triangle, right? And basically at any one time in any market, there’s really only 3% of people looking to buy at that time. So if you have 1000 people looking for cars, only 3% of...

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It’s The Buying Season | Digital Marketing Tips

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Scott Wilson here from Digital Influence.

Hey, did you know?

You probably know, because you’ve seen the ads already, it’s buying the season.

This is the one time of year where we get to make offers, and I want to show you a quick slide. This is the demand generation.

Basically, in his book, The Ultimate Sales Machine, Chet Holmes, the late Chet Holmes, he said in any one time, these are 3% of the market are looking to buy.

So, 3% of the market are buying. 7% are open to buying and looking. But not actively looking. Then there’s a whole bunch of this market down here that are not really doing anything.

Now, ideally, if you’re doing smart marketing, you’re targeting this percentage of the marketplace. Throughout the year you want to be sending your money here, marketing to these people, because they’re gonna come through and buy here.

A lot of people are trying to advertise to people here, okay? It’s an expensive time to advertise.

But...

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Consistency When Marketing Your Business is Key in 2019.

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Now let’s be upfront I suck at making 4ft putts and here’s proof.

In this video, you’ll see why it’s lucky for our private clients that I chose marketing as a profession and not golf ‍.

Also in this video, you will learn:

* The hole in one syndrome and why it’s dangerous for your business from a sales and marketing point of view.

* The C Word – this could be the number one reason why your marketing and advertising efforts fail.

* What you want to leverage to stay top of mind with people that can and want to buy your products.

* The common factor behind our most successful clients.

After you’ve watched this video and you’d like some more help then go here to book in a 20-minute call with me right here >> https://meetme.so/scott20

Have fun and take action.

Scott

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3 Key Marketing Takeaways To Grow Your Business

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Here are three key takeaways. I want you to write them down. I’ve been doing sales and marketing for 26 years. When I sold my search engine optimization business, I sat down, did nothing for a year and a bit, and wanted to figure out what I’ve learned about digital marketing for business.

Number one is this, your marketplace obscurity.

The biggest killer of your business is the fact that your marketplace does not know who you are.

Sadly most businesses think their marketplace is everyone. You need to get out of obscurity with your marketplace.

Sadly most businesses are like this. Who knows who that guy is? Where’s Wally? Most businesses are like Where’s Wally, they get lost in the noise of what’s going on out there. You must get out of obscurity.

Number two is you must stay top of mind.

If you want customers to do business with you, you must stay top of mind. You must leverage technology because here’s what happens, people go, do I know you? When...

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