Hi guys. Scott here. I’ve got a really cool video for you today, and it’s based off this book called The Ultimate Sales Machine by Chet Holmes. Now, Chet unfortunately passed away. But he’s left his wisdom in this book, and I really love page 64. And I’m going to go through this with you. And show you a couple of things of how you can actually use it to your advantage in your business.
Now, we have a philosophy in our business called influence through education. We really believe if you influence people on the value of doing business with you, before you ask for any money, you get a better client, you get a better educated client, and this is what this process is all about. And this is what Chet was talking about.
So here’s the thing. Chet, in his book, talks about this triangle, right? And basically at any one time in any market, there’s really only 3% of people looking to buy at that time. So if you have 1000 people looking for cars, only 3% of that market are actually buying. There’s a whole bunch of other people down in here. And he breaks this down. And I’m not going to go into too much detail into that. But what I want you to know is in here, there’s a bunch of people that are going to be buying. But right now they’re not. So, you need to educate this part of the marketplace into wanting to be doing business with you.
And how do you do that? Well, video is a great way to do it. We have a framework that we use and help our clients. Basically create three bits of core content, or three core messages that you can use again, and again, and again. Because here’s the thing. Our three bits of content are basically, we know that business owners are struggling to know what to say when it comes to using video. So we actually help them get their core messages out, so you actually have those core messages that you can share. So what to say is one of the things. So we’ll talk about that, that’s why we’re creating this type of videos.
Then it’s how to say it in a way that’s impactful. So we actually help them say, and show them how to educate and entertain through their videos. And then our third pillar is we basically know how to get the video seen. There’s no point creating this content if no one’s seeing it, right? So you want to create three core messages. And then you can create a bunch of videos under those core messages that educate this part of the marketplace. Because here’s the thing. 3% here are looking to buy now. It’s the most expensive people to advertise to.
Now if you use the video marketing system that I talked about the other day, where you have a video here and you can follow up, follow up, follow up based on this assumption that people are watching, you can move people up here really, really quickly. Because you move people there that are just looking and thinking about stuff into becoming buying. You position yourself as the expert. That’s what Chet was talking about in his book.
So if you want to have a look at how the frameworks that we’ve got, and actually how we help our clients, know what to say, how to say, and get it seen, I want you to book a strategy call with me. Okay? It’s free. It’s 20 minutes. Let’s see if there’s something in there that we can help you. I’ll give you some value in advance, and then you can decide if you want to take the next step. Alright? Under this video there’s a link. Click on it, book in a time, and I look forward to talking to you really, really soon.
If you’d like some more help then go here to book in a 20-minute call with me right here >> https://meetme.so/scott20
Have fun and take action.