After selling my second business and being in sales and marketing for 25 years, I sat down and I thought about the things that I’ve learned over the last 25 years, and some of the common problems I saw business owners having when it came to marketing and using, especially now, digital marketing in their business.
And I came up with five common problems.
Common Problem 1 – Your Marketplace Obscurity.
To be successful when it comes to marketing your business, you actually have to want get out of obscurity. The best part about using technology and the internet today is you only have to get out of your marketplace’s obscurity.
You don’t have to get out of obscurity with everyone. You actually only have to get out of obscurity with the people that can and want to buy your product. This is so important when it comes to using Facebook advertising because it allows you to get out of your marketplace’s obscurity in a way that is very targeted.
I find a lot of businesses are like the character “Where’s Wally?” It’s hard to spot them.
They’re in a sea of sameness and they’re doing everything the same that everyone else does, and this costs them lost opportunities and really makes them look like just every other business.
And in fact if you’re like that, then people aren’t aware of you and most of the time don’t know you exist.
If they’re not aware of you, they can’t engage with you and buy from you.
What’s more people then don’t have the opportunity to become an advocate for you and and promote your business.
So it’s a big problem. You must get out of obscurity in your marketplace.
Common Problem 2 – Staying Top Of Mind
A lot of businesses don’t stay top of mind, so when people come to buy your product and services like yours they’re not thinking of you. There’s no excuses these days because you can use the internet to stay top of mind and leverage technology to stay top of mind.
One of the key things I always talk about in our seminars is owning your keywords. If we say the word “soft drink” our audience would immediately say Coca-Cola.
If we say “fast foods,” they’ll say McDonald’s. And so, what I challenge people to do with social media is to figure out the keywords that you want to own, and grab the mind-share of your marketplace using good Facebook marketing and Facebook ads.
So if you’re a mortgage broker, you want to own Mortgage Broker Auckland, Mortgage Broker Christchurch. If you’re a real estate agent, you want to own that Real Estate Agent Tauranga, Real Estate Agent North Shore.
If you’re a car dealer in Christchurch etc, you want to own those car words when it comes to the mind-share of people because this is the key.
If people straightaway think of you, then you own the mind-share and you stay top of mind. And if you stay top of mind with more people, you can engage them, you get people to subscribe and you get more people buying from you.
Common Problem 3 – Value Proposition
It’s 2017 you MUST share insight’s, you must expose your value. Most business owners I meet are standing on a mountain of valuable knowledge, and they’re afraid to share it with people for free.
One of the best marketing strategies you can implement today, is you need to share your knowledge for free and get it out there because people might know about you, but they don’t understand your value proposition.
More importantly people don’t actually understand how you can help them, so you’ve got to be really clear. And a great way to do that is to share insights, not information.
Too many people share information, which is not that useful to people. You want to share insights and useful content.
Sharing “snap content” as we call it, that is useful to people.
In our seminars I ask attendees who was the fifth Prime Minister of New Zealand and no one knows.
I then take out my phone, push a button to ask “Siri” the same question and within 3 seconds I get the answer “Alfred Domett”.
Within about three seconds, I can get the answer to the information. It’s because of the ease of access to this information that information has no value anymore.
It’s the insights that you know that has real value these days.
And that’s why we give away our “5 Quick Shortcuts To High Converting Facebook Ads.” And it’s one of our most popular documents because it’s real information, real tips that we give away. Get your copy here “Facebook Ads That Convert”.
Common Problem 4 – Building a Predictable Marketing System
Building a predictable marketing system is the key to having a business that runs without you 24/7. If you want to build an asset or a digital asset in your business, you must do this in your business.
You must build a predictable system that can take people from not being aware of you to being a promoter of your business.
If fact along the way you want people to engage, subscribe, convert, be excited, and ultimately for them to become an advocate and promoter of your business.
Here’s a few key things your should include in your next predictable marketing system:
- Traffic Source – we use Facebook Ads.
- Snap Content – 5 Quick Shortcuts To High Converting Facebook Ads.
- Landing Page – we use Clickfunnels.
- Email Follow Up – we use MailChimp.
- Retargeting – we useFacebook and Google.
- Booking & Time Scheduler -we use Schedule Once.
- A mobile phone – we use an iPhone 😉
If you’d like more information on building a Predictable Marketing System for your business then let’s schedule a Strategy Call to in discuss your business and ideas.
Click Book a 20 minute “Strategy Call”
Common Problem 5 – Game Plan & Digital Marketing Strategy
This might sound obvious but you must have game plan and a digital Marketing strategy when it comes to marketing and advertising your business online. So many businesses we talk to have no game plan, no strategy when it comes to running their Facebook advertising or implementing their digital marketing for that matter.
They think they need to create a nice video or do a write a blog article, or boost a Facebook post, but actually what you need is you need a game plan and you need a strategy.
Because without a strategy, you’re not going to build advocates for your business and you’re not going to creating any promoters.
And one thing you’re not going to build is a predictable marketing system, and as I mention above you need to build a predictable marketing system in your business.
Because here’s the thing, if you do that, your business is going to be bulletproof when it comes to the market shifts, etc .
Right now we’re in a marketplace that’s very buoyant, but it’s not going to be that way forever because as history tells, economies go up and down. Remember you need to build a predictable marketing system and now is the right time to do it.
If you want to know more about this, and we can help your business feel free to jump on a strategy call with us.
Click To Book A 20 Minute Strategy Call
Thanks for your time and have a great day.