CASE STUDY: Building Digital Databases

 

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CASE STUDY: Building Digital Databases

In this case study, I want to show you how we’re helping our clients build digital databases.

I will show you how they grow their sales using Messenger marketing and building of digital databases.

As I said, my name’s Scott Wilson, and I’m head of digital and sales strategy, and I’m also the founder of Digital Influence.

In this video, I’m going to show you how you can simplify your marketing and grow your business.

The key focus of this video and this report is about building a digital database.

This is one of the most important things as a business you can do in 2018 and beyond.

I’m going to take you through a piece of technology and a case study where we’ve done this for our clients.

 

 

This is one of our clients. This is Richard Till from Richard’s Real Kitchen. Richard sells basically a food service where he’ll cook for you Monday through Wednesday, and he does fresh and frozen meals.

To start the campaign Richard created this video, and what we’re doing is, we’re giving value in advance.

 

Back in April 2017 this is the first time we ran a campaign like this, and people, Richard is a celebrity chef, and people love his recipes. What we did is, we gave away a recipe, his favourite beef rendang recipe.

 

People who wanted that would comment on the post, “Richard,” and we’d reply to them via Messenger.

Here’s what happened. Trevor thought, “Hey, I’d love to request the recipe.” so he replied “Beef,” and then we’d basically tell him, “Hey, here’s a recipe. Hope you enjoy it.

 

By the way, it’s permanently on our frozen menu, so if you feel like you want to have it in the future, but you don’t want to cook it, let Richard cook it for you,” and we had a link to his menu.

 

We ran this campaign for him and spent some money to promote it. There’s a few twists and improvements now that we’ve learned that get bigger reach now, but we reached over 13,000 people, 205 comments, and now we get over, we get a lot more comments and a lot more reach, but in that one, it went really well.

 

We built a database for him, so you see in here in 2017 went from zero active Messenger subscribers to over 500. Now, this has grown, and grown, and grown.

 

Not only do we get the people joining the databases, but we also started getting more traffic to his website, and people started ordering, so people started ordering the beef rendang and other dished as well.

 

They started ordering different things that … A lot of these people had never actually heard of Richard before. They started commenting.

 

 

Here’s another person Mandy. She commented on the 20th.

She ordered on the 21st so that you can see there $104, and the famous beef rendang was ordered as well.

Not only that, though, Mandy also gave a five-star review on Facebook on the 24th.

A 4-day customer journey from not knowing Richard’s business to ordering, becoming a customer and becoming a promoter of Richard’s business.

 

This is the power of the internet and using good technology to build databases for your business.

 

The good news is, lightning strikes twice.

 

We ran this campaign pretty much exactly the same. We’ve run a number of different campaigns now for Richard, because we can segment the audience etc but for this campaign, we ran the same video as above.

 

Once again people are coming on and commenting. This is now the 17th of May 2018. We had a bit of a twist on this one, but we used the same video.

 

Once again, people, “Hey, thanks for requesting the beef rendang recipe.”

People got it, and then people started ordering. People started, new people … People that had never seen Richard before started ordering.

Then we added a twist in. We decided to ask people to join a weekly messenger database for Richard’s meals because Richard cooks meals every week,

 

“Hey, do you want to join our database?

 

Would you like to get this menu and the opportunity to buy every week?”

 

People were subscribing saying, “Yes.” Now, here’s the coolest thing about that. This is the way marketing has changed. We’ve given people the opportunity to say, “Yes, they want it.”

 

We’re not trying to push stuff on people that they don’t want. We’re giving people value in advance, and then we’re asking, “Hey, would they like more value by being able to get that information straight to their mobile phone and straight to their Messenger every week?”

As you can see below, they do, and they order.

 


New customers go from not knowing Richard a few days earlier, to now opting in and now ordering, it’s happening. When you present value, plus you give people offers to a database, you will make sales in the digital space.

 

There are too many people not offering value in advance. They’re not making offers, and they’re not building a database, and they’re wondering why their sales are not performing.

 

See, it’s all about adding value in advance. This is another one; this is another lady. She came in, never seen Richard before online, sees an ad, wants the recipe. Great. Gets the recipe.

 

“By the way, hey, would you like us to add you to the database? You’ll get that every week.” “Yes, please.” She’s got the power, not us, use the power and then orders. Okay?

 

Value In Advance + A Good Offer + A Database = SALES

 

You must get this right in 2018 beyond if you want to make sales in your business in a digital space. This is a must for you. You must build an asset now. This is a great opportunity.

 

There’s never been such an opportunity to use this technology. Hardly anyone knows about this technology when you’re using Messenger marketing and Messenger database. This is a great opportunity for you.

 

Here, so here’s the thing. We’ve done it in a number of different industries now.

 

We’ve done it in tyre, fitness, retail, restaurants, real estate, recruitment, service providers, broadband, automotive.

 

We’ve proven this works with generating sales for our clients, but I want to help you, so just like Richard who has best ever month, I want to actually help you do the same, so here’s the thing, and now it’s your time to take some action.

 

What I’m offering is for a limited time, we’re going to do 20-minute strategy sessions on how you could use this in your business. If you go to this link, you can book in a strategy session with me or my team.

 

It will be a 20-minute session on how you can use Messenger marketing, how can you use the assets you already have inside your business to grow your business using this technology?

 

Go here and book a time that suits you.

Click Here To Book A 20-Minute Strategy Session

Then we’ll have a conversation with you, and we’ll have it online. We’ll use a piece of software that we have on the internet to have a full 20-minute session with you on how we can help you improve your business because here’s the thing.

 

We believe you need to simplify your marketing if you want to grow your business.

 

Some of the technology we’re using is not that simple, but the way we’re setting it up and the way we’re putting it in front of people is simple.

 

If that sounds like something you want to do, I want you to take action because I want you to actually help you make more sales, so go to www.Meetme.so/Scott20

 

And let’s have a chat with you about how we can grow your sales and give your business the boost it needs in 2018 and beyond.

Thanks for your time. Have a great day, and look forward to talking to you soon.

Scott Wilson

Hidden Assets In Your Business

 

This morning I was driving to work, and I saw a brand new Audi S8, and I really love the Audi car. I drive one myself, and I looked at that car and man, that’s the next car that I want to get. It’s a beautiful looking car.

Anyway, I was driving down the road and I’ve been to the gym this morning, okay? My side mirrors actually were a bit foggy from being at the gym and the back mirror and stuff, so I put the back demister on and that sort of stuff, and my side mirrors were like real fogged up, right?

I was like, you know what. I bet you the Audi S8 has that feature where you can just push a button, and they demist. I was like man; I really want that in my next car. In fact, I’m going to make sure I get that. Then I look down at mine where my toggle is for the side mirrors, and I was like hang on, I’ve got that feature. Push the button, next minute, a minute later my side mirrors are mist free.

It made me think how often in business even do we think I want that, I need that, or you think you haven’t got something, but you actually have it in your business.

That made me start thinking about … Look at the core pillars you really need in a business. You really need a really good strategy around people and culture.

You need a good financial strategy, and you need a really good sales and marketing strategy. I think a lot of businesses have some aspects of the sales and marketing strategy, but I think a lot of it is complicated.

We’ve been working on something called the One Page Marketing Map.

If you want a copy of it then comment below this video, and I’ll send you a copy because I think it might be able to help you unlock your hidden features and benefits inside your business.

Your hidden assets just like the side window demisters. Hey, that’s my takeaway from driving to work this morning.

Guys, I hope you’re well. Have fun, take action.

If you want a copy of my One Page Marketing Map, comment in the box below.

Cheers, have a great day.

Scott “Audi Lover” Wilson

Want to Grow Your Business?

 

If you want to grow your business today, then can I suggest you need to use both online and offline marketing.

Think about this for a second…

When the telephone was first invented it was a huge breakthrough because being able to communicate with your customers by phone is a whole lot quicker than using the telegraph line.

And when telegraph machines and telegraph lines were first invented using the telegraph to contact your customers was a whole lot quicker than sending a message on the pony express.

One of the biggest mistakes you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods or that you can make a fortune selling products and services offline without integrating online methods.

When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.

To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.

And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.

Let me explain by giving you a short course in Marketing 101.

Here are 3 main ways to increase the sales and profits in your business:

  1. Get more customers to buy from you.
  2. Increase the amount of money your customers spend each time they buy from you.
  3. Get your customers to buy from you more often.

Most businesses spend a large portion of their time and money focused on number 1: getting more customers.

However, from my experience, there’s a lot more money to be made with far less effort and expense by focusing heavily on improvements in 2 and 3: increasing the amount of money your customers spend and getting them to buy more often.

Plus, the good news is when you really take the time to educate and provide exceptional service to your clients you can use that trust and confidence you build to create a steady stream of high-quality referrals.

More on this in future posts when we start breaking down our one-page marketing process and formula.

Have fun and take action

Scott Wilson | Founder of Digital Influence

 

What is Marketing?

Today I’ve got a question for you, and that question simply is, what is marketing? I want you to think about that for a second.

We talk to a lot of people in our seminars, and we love asking them that question, what is marketing?.

People have different ideas of what marketing is.

A lot of people come up with marketing as promotion, strategy, it’s Google Adwords, or it’s newspaper or radio or TV, printing, SEO, all these different things that marketing is.

I’ve got a bit of a different take on this, and I want to go through a simple concept with you. We all know what the circus is.

And if you’re in Christchurch at the moment, you will see the Weber Brother’s Adrenaline Circus signage everywhere because that’s the circus that’s happening in town at the moment.

So we all know what a circus is, right? So let’s go through some of the things here that happen when you are marketing a circus.

Number one is you’ll have fence signs. And fence signs, basically that’s what I say equals advertising.

Here at right now, if you go down Memorial Ave, there are fence signs everywhere for this circus. Fence signs equal advertising.

Then let’s say if you were running a circus and you had an elephant and you took that elephant through town. Say you took the elephant through town through the Cathedral Square, and you had a sign on the back of that elephant.

Well, that would be called promotion.

Now, what happened if that elephant ran through the botanical gardens and destroyed a whole bunch of flowers in some of the gardens. Well, to some degree, that would be publicity.

Now the cool thing is if you got the marketing team from the botanical gardens to laugh about it, have some fun about it and write about it, that would be called public relations.

Then when you go into the circus, you walk through the merchandising area, and the salespeople ask you questions and discover what you are looking to buy. You decide to purchase some pieces of merchandise, and that’s called sales.

Now here’s the cool thing because in my opinion if you planned it all, then that is marketing. That is what marketing is really about. It’s about encompassing everything there and planning it, so it makes the magic happen.

Here’s the thing, if you can use the marketing as a strategy to target your target market so that they like you and trust you enough to become a customer, you’ve won the game of marketing.

Now sadly, most people just look at these as a group of tactics and don’t plan their marketing, or have a system around building a predictable marketing system and planning all this. They just see marketing as a group of tactics.

And that’s the biggest problem I see with a lot of business owners these days.

You need to build a predictable marketing system. And to do that, you need a one-page plan. This help you know what you want to make happen in advance, versus just randomly putting these ideas together.

Have fun and take action

Scott Wilson | Founder Digital Influence

Five Common Marketing Problems Business Owners Face

After selling my second business and being in sales and marketing for 25 years, I sat down and I thought about the things that I’ve learned over the last 25 years, and some of the common problems I saw business owners having when it came to marketing and using, especially now, digital marketing in their business.

And I came up with five common problems.

Common Problem 1 – Your Marketplace Obscurity.

To be successful when it comes to marketing your business, you actually have to want get out of obscurity. The best part about using technology and the internet today is you only have to get out of your marketplace’s obscurity.

You don’t have to get out of obscurity with everyone. You actually only have to get out of obscurity with the people that can and want to buy your product. This is so important when it comes to using Facebook advertising because it allows you to get out of your marketplace’s obscurity in a way that is very targeted.

I find a lot of businesses are like the character “Where’s Wally?” It’s hard to spot them.

They’re in a sea of sameness and they’re doing everything the same that everyone else does, and this costs them lost opportunities and really makes them look like just every other business.

And in fact if you’re like that, then people aren’t aware of you and most of the time don’t know you exist.

If they’re not aware of you, they can’t engage with you and buy from you.

 

What’s more people then don’t have the opportunity to become an advocate for you and and promote your business.

So it’s a big problem. You must get out of obscurity in your marketplace.

Common Problem 2 – Staying Top Of Mind

A lot of businesses don’t stay top of mind, so when people come to buy your product and services like yours they’re not thinking of you. There’s no excuses these days because you can use the internet to stay top of mind and leverage technology to stay top of mind.

One of the key things I always talk about in our seminars is owning your keywords. If we say the word “soft drink” our audience would immediately say Coca-Cola.

If we say “fast foods,” they’ll say McDonald’s. And so, what I challenge people to do with social media is to figure out the keywords that you want to own, and grab the mind-share of your marketplace using good Facebook marketing and Facebook ads.

So if you’re a mortgage broker, you want to own Mortgage Broker Auckland, Mortgage Broker Christchurch. If you’re a real estate agent, you want to own that Real Estate Agent Tauranga, Real Estate Agent North Shore.

If you’re a car dealer in Christchurch etc, you want to own those car words when it comes to the mind-share of people because this is the key.

If people straightaway think of you, then you own the mind-share and you stay top of mind. And if you stay top of mind with more people, you can engage them, you get people to subscribe and you get more people buying from you.

Common Problem 3 – Value Proposition

It’s 2017 you MUST share insight’s, you must expose your value. Most business owners I meet are standing on a mountain of valuable knowledge, and they’re afraid to share it with people for free.

One of the best marketing strategies you can implement today, is you need to share your knowledge for free and get it out there because people might know about you, but they don’t understand your value proposition.

More importantly people don’t actually understand how you can help them, so you’ve got to be really clear. And a great way to do that is to share insights, not information.

Too many people share information, which is not that useful to people. You want to share insights and useful content.

Sharing “snap content” as we call it, that is useful to people.

In our seminars I ask attendees who was the fifth Prime Minister of New Zealand and no one knows.

I then take out my phone, push a button to ask “Siri” the same question and within 3 seconds I get the answer “Alfred Domett”.

Within about three seconds, I can get the answer to the information. It’s because of the ease of access to this information that information has no value anymore.

It’s the insights that you know that has real value these days.

 

And that’s why we give away our “5 Quick Shortcuts To High Converting Facebook Ads.” And it’s one of our most popular documents because it’s real information, real tips that we give away. Get your copy here “Facebook Ads That Convert”.

Common Problem 4 – Building a Predictable Marketing System

Building a predictable marketing system is the key to having a business that runs without you 24/7. If you want to build an asset or a digital asset in your business, you must do this in your business.

You must build a predictable system that can take people from not being aware of you to being a promoter of your business.

If fact along the way you want people to engage, subscribe, convert, be excited, and ultimately for them to become an advocate and promoter of your business.

Here’s a few key things your should include in your next predictable marketing system:

  1. Traffic Source – we use Facebook Ads.
  2. Snap Content – 5 Quick Shortcuts To High Converting Facebook Ads.
  3. Landing Page – we use Clickfunnels.
  4. Email Follow Up – we use MailChimp.
  5. Retargeting – we useFacebook and Google.
  6. Booking & Time Scheduler -we use Schedule Once.
  7. A mobile phone – we use an iPhone 😉

 

If you’d like more information on building a Predictable Marketing System for your business then let’s schedule a Strategy Call to in discuss your business and ideas.

 

Click Book a 20 minute “Strategy Call”

Common Problem 5 – Game Plan & Digital Marketing Strategy

This might sound obvious but you must have game plan and a digital Marketing strategy when it comes to marketing and advertising your business online. So many businesses we talk to have no game plan, no strategy when it comes to running their Facebook advertising or implementing their digital marketing for that matter.

They think they need to create a nice video or do a write a blog article, or boost a Facebook post, but actually what you need is you need a game plan and you need a strategy.

Because without a strategy, you’re not going to build advocates for your business and you’re not going to creating any promoters.

And one thing you’re not going to build is a predictable marketing system, and as I mention above you need to build a predictable marketing system in your business.

Because here’s the thing, if you do that, your business is going to be bulletproof when it comes to the market shifts, etc .

Right now we’re in a marketplace that’s very buoyant, but it’s not going to be that way forever because as history tells, economies go up and down. Remember you need to build a predictable marketing system and now is the right time to do it.

If you want to know more about this, and we can help your business feel free to jump on a strategy call with us.

Click To Book A 20 Minute Strategy Call

 

Thanks for your time and have a great day.

Scott Wilson