Starting to see some good marketing results and conversion data coming through across some of our clients’ accounts.
We are also integrating the power of messaging marketing with online application forms that filter highly qualified prospects.
Here are some numbers so far.
Ad Spend: $1328.89
Application Submitted: 43
Cost per App: $30.90
Conversion Rate on Application Submitted so far 12% – 4 new clients at a potential profit of $120,000.
Plus, from the 43 applications, the client still has another 12 people they are working with, so more sales are expected 😉
While this is a small test so far, it does show you the power of split testing and tracking the completed lead/sales journey.