Want to Grow Your Business?
If you want to grow your business today, then can I suggest you need to use both online and offline marketing.
Think about this for a second…
And when telegraph machines and telegraph lines were first invented using the telegraph to contact your customers was a whole lot quicker than sending a message on the pony express.
One of the biggest mistakes you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods or that you can make a fortune selling products and services offline without integrating online methods.
When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.
To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.
And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.
Let me explain by giving you a short course in Marketing 101.
- Get more customers to buy from you.
- Increase the amount of money your customers spend each time they buy from you.
- Get your customers to buy from you more often.
Most businesses spend a large portion of their time and money focused on number 1: getting more customers.
However, from my experience, there’s a lot more money to be made with far less effort and expense by focusing heavily on improvements in 2 and 3: increasing the amount of money your customers spend and getting them to buy more often.
Plus, the good news is when you really take the time to educate and provide exceptional service to your clients you can use that trust and confidence you build to create a steady stream of high-quality referrals.
More on this in future posts when we start breaking down our one-page marketing process and formula.
Have fun and take action
Scott Wilson | Founder of Digital Influence