Why You Absolutely Need a Content Marketing Calendar

 

Content marketing is without a doubt the buzzword lately, and more than that, it is an extremely effective way to gain search rankings, brand your company, energize social media and much, much more. Content-Marketing-HomeWith the vast array of content publishing options available today, one thing becomes abundantly clear: to be great at this you’re clearly going to need a content marketing calendar.

Keeping an eye on all the many venues in which you publish, tracking production, holding people accountable, and certainly not least, being able to execute a coherent strategy makes proceeding without a content marketing calendar downright foolhardy. So let’s have a look at how you can develop a workable content marketing calendar and strategy.

How many and who’s going to do it?

Even if you are a large company with a few departments using the calendar, you’ll want to have a person dedicated to ensuring the overall plan is advancing, and people are held accountable. This presupposes that you’re using a single content marketing calendar. We think this is best as even while there may be different people or teams working on different aspects of content creation, it is vital that there is a common vision and goals here. Having more than one calendar is asking for it, and really hampers efforts at promotion. Resist the calls for independence here.

The reasons for this are numerous. Primarily though, you want to be able to execute an overall strategy, and to have it segmented.