Don't just rank. Be the answer.
If you're still relying on traditional SEO alone, you're already falling behind. The search landscape has changed—and the brands that win now are the ones chosen by AI, not just ranked by Google.
An AEO strategy built for how people search now
Ranking well is no longer just about keywords and backlinks. Today, it’s about being the trusted answer - across AI tools, voice assistants, and generative search results. That means optimising your digital presence for how people ask, not just how they search.
AEO is tailored to modern discovery
Effective AEO is not about stuffing pages with keywords. It’s about building structured, trustworthy content that AI systems can understand and surface. We tailor your content, schema, and site structure so that Google, ChatGPT, Siri and others can clearly identify your brand as the answer to your ideal customer’s question.
AEO positions you as the authority
AEO helps you earn placement in AI-generated answers, featured snippets, and voice responses by making your content more machine-readable and context-rich. This elevates your authority online and ensures your business is discoverable – even when users never click a link.
How CBS Co-op Achieved a 73% Increase in Leads with a Strategic Growth Plan
How we work with you to future-proof your online visibility
Our AEO service is a strategic blend of structured data, entity-building, and AI-era content optimisation – designed to help your business appear in voice search, featured snippets, and AI-generated answers. With Digital Influence, you gain a proactive partner who ensures you’re not just searchable, but selectable by the machines powering the future of discovery.
Answer Engine Audit
We begin by auditing how your business is currently interpreted by AI systems, search engines, and voice assistants. This includes checking your schema markup, content structure, entity recognition, and featured snippet presence. The audit identifies gaps in visibility and trust signals – forming the foundation of your AEO strategy.
Implement a structured AEO strategy
Using the audit insights, we create a tailored plan to position your business as the most credible answer. This includes implementing advanced schema markup (FAQ, Product, How To, etc.), restructuring key pages for featured snippet targeting, building entity authority (via internal linking, external references, and content refinement), and optimising for voice search and generative AI inclusion.
Monitor AI signals and evolve with the landscape
AI is evolving fast – and so is AEO. We continuously monitor how your content is being surfaced by AI tools, voice assistants, and search engines. As new formats (like Google SGE or ChatGPT Plugins) roll out, we adapt your strategy to keep you visible and relevant. It’s not just optimisation – it’s ongoing evolution.
FAQs about Answer Engine Optimisation (AEO)
AEO stands for Answer Engine Optimisation. It's the evolution of SEO, designed to help your business appear in AI-generated answers, voice search results, featured snippets, and tools like ChatGPT and Google SGE. As search behaviour changes, AEO ensures your brand is chosen as the answer – not just another search result.
Traditional SEO focuses on helping you rank in search engines. AEO goes further – it's about structuring your content and data so that AI tools can understand, trust, and surface your brand in conversational and zero-click results. It includes schema markup, entity building, and optimising for natural language queries.
Some AEO improvements – like enhanced visibility in featured snippets or voice responses – can happen quickly, especially with technical fixes. Others, such as building entity trust and structured authority, take longer. Like SEO, AEO is a strategic, long-term investment with compounding visibility benefits.
We continuously monitor shifts in how platforms like Google SGE, ChatGPT, and Siri pull and present data. Our AEO strategies are adaptable, built on structured data, content clarity, and semantic strength. As AI updates its preferences, we adjust your strategy to ensure you're still the best answer.
AEO is just one part of a future-ready marketing strategy
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Client feedback
“We really like working with Digital Influence because it takes the stress out of it. If you own or run a business and feel overwhelmed, I’d definitely recommend Digital Influence to help with all of your marketing”
“The team at Digital Influence is so supportive, knowledgable, professional, and they know their industry! We would definitely recommend them to others”
“Their knowledge on how digital media works, it really is so beneficial to your business. I couldn’t recommend them any more.”
“With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.”
“They listen to our ideas but also execute them even better. I would absolutely recommend Digital Influence to other businesses out there who are in need and help with things they are not experts in. Definitely hit up the team at Digital Influence”
By partnering with industry leaders, we ensure seamless integration and optimal performance.
