Privacy policy

Last Updated: 8th December 2025

Digital Influence Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information in accordance with the Privacy Act 2020 (New Zealand) and the Unsolicited Electronic Messages Act 2007.

By using our website (www.getdigitalinfluence.com) or engaging our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

1. ABOUT THIS POLICY

This Privacy Policy applies to personal information we collect about:

- Visitors to our website

- Prospective, current, and former clients

- Individuals who contact us, subscribe to our content, or interact with our marketing.

“Personal information” means information about an identifiable individual (not companies or organisations) as defined in the Privacy Act 2020.

2. PERSONAL INFORMATION WE COLLECT

We may collect and process the following types of personal information:

Identity Data:

Name, job title, and company name.

Contact Data:

Email address, phone number, physical or postal address, and any contact preferences you specify.

Technical Data:

IP address, browser type and version, time zone setting, device identifiers, operating system, and platform.

Usage Data:

Information about how you use our website, content, and services (including pages visited, actions taken, and time spent on the site).

Marketing & Communications Data:

Your preferences in receiving marketing from us and your communication preferences.

Other Information You Choose to Provide:

Details you provide in enquiry forms, surveys, feedback, meeting notes, or during calls and emails.

We do not intentionally collect sensitive personal information (such as health information) through our website.

3. HOW WE COLLECT YOUR INFORMATION

We collect personal information in three main ways:

a) Directly from you

You may provide personal information when you:

- Fill out forms on our website (e.g. “Book a Strategy Call”, contact forms, downloads)

- Subscribe to our newsletter, podcasts, or resources

- Engage our services, attend our events/webinars, or meet with us

- Contact us by phone, email, social media, or in person.

b) Automatically

When you use our website, we may automatically collect Technical and Usage Data through:

- Cookies

- Tracking pixels (e.g. Meta Pixel, Google tags)

- Server logs and similar technologies.

c) From third parties

We may receive information about you from:

- Analytics providers (e.g. Google Analytics)

- Advertising platforms and networks (e.g. Meta/Facebook, LinkedIn, Google Ads)

- CRM, marketing automation, and integration tools

- Publicly available sources (e.g. LinkedIn, company websites) where lawful.

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4. HOW WE USE YOUR INFORMATION

We will only use your personal information where it is lawful and where it is reasonably necessary for our functions and activities. We use personal information for:

a) Providing our services

- Delivering digital marketing and related services

- Managing our client relationships

- Processing payments and invoicing

- Responding to your enquiries and support requests.

b) Communications

- Contacting you about your projects, meetings, and proposals

- Sending service-related and administrative messages (e.g. invoicing, policy changes).

c) Marketing & remarketing

- Sending you marketing communications such as newsletters, updates, invitations, and case studies (where you have not opted out)

- Showing you relevant ads and content on third-party platforms (e.g. Google, Meta/Facebook, LinkedIn) including remarketing and lookalike audiences.

Custom Audiences & hashing:

We may upload your email address to advertising platforms (e.g. Meta/Facebook, Google, LinkedIn) to create “Custom Audiences” or similar lists. Before upload, we apply a hashing process to your email address. The platform may then match the hashed data with its users to show you relevant ads. This remains personal information for legal purposes, and we handle it accordingly.

d) Improvement, analytics & business operations

- Analysing website and campaign performance

- Improving our services, content, and user experience

- Developing new services and offerings

- Managing risk, preventing fraud, and maintaining security.

e) Legal and compliance

- Complying with our legal obligations (including record-keeping and tax)

- Exercising or defending legal claims

- Managing business transactions such as restructuring, sale, or acquisition.

If we wish to use your personal information for a materially different purpose that is not related to the original purpose of collection, we will seek your consent where required by law.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to distinguish you from other users and to help us improve your experience.

What are cookies?

Cookies are small text files stored on your device that allow a website to recognise your browser.

We use cookies and pixels to:

- Enable essential website functions

- Remember preferences (where applicable)

- Understand how visitors use our website

- Measure and optimise marketing and advertising (including remarketing).

Remarketing:

We use remarketing services to show ads on third-party websites to people who have previously visited our site. For example, if you visited our services page but did not submit an enquiry, you may see our ads later on Google, Facebook/Meta, or other platforms we use.

Managing cookies and tracking:

You can control cookies and tracking in several ways, for example by:

- Changing your browser settings to refuse some or all cookies or to alert you when cookies are set

- Using browser-based tools or extensions to block trackers

- Adjusting your Google Ad Settings and Facebook/Meta Ad settings to limit personalised ads.

If you disable cookies, some parts of our website may not function properly.

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6. DISCLOSURE OF YOUR INFORMATION

We do not sell your personal information. We may share personal information with:

a) Service providers

Third-party providers who assist us in operating our business, such as:

- Website hosting and maintenance

- CRM and marketing automation platforms

- Email marketing services

- Cloud storage and IT support

- Payment processors and accounting systems.

These providers are only permitted to use your personal information to provide services to us and must handle it in a way that is consistent with the Privacy Act 2020 and this Policy.

b) Professional advisers

Our lawyers, accountants, bankers, insurers, and other professional advisers where reasonably necessary for the services they provide to us.

c) Business transactions

In connection with any merger, acquisition, sale of assets, or similar business transaction involving Digital Influence Limited. Where practicable, we will ensure appropriate confidentiality protections are in place.

d) Legal and safety

We may disclose personal information where we reasonably believe it is necessary to:

- Comply with any law, regulation, legal process, or government request

- Enforce our agreements and policies

- Protect our rights, property, or safety, or that of our clients, staff, or others.

7. INTERNATIONAL TRANSFERS

Some of our service providers and the platforms we use (such as Google, Meta/Facebook, LinkedIn, and cloud providers) are located outside New Zealand. This means your personal information may be stored or processed in other countries.

Before transferring personal information overseas, we will take reasonable steps to ensure the recipient will protect it in a way that is comparable to the protections in the Privacy Act 2020. This may include:

- Transferring to countries that have comparable privacy safeguards; and/or

- Entering into contractual arrangements requiring the recipient to protect the information to a comparable standard; or

- In some cases, relying on your express authorisation after informing you that the overseas recipient may not be required to protect your information in a way that is comparable to New Zealand law.

8. DATA SECURITY & PRIVACY BREACHES

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, modification, or disclosure.

These steps include:

- Limiting access to personal information to staff and contractors who have a business need to know

- Contractual confidentiality obligations for staff and service providers

- Technical safeguards such as passwords, access controls, and secure systems.

If we become aware of a privacy breach that we reasonably believe is likely to cause serious harm, we will:

- Take steps to contain and assess the breach

- Notify the Office of the Privacy Commissioner and affected individuals as soon as reasonably practicable, as required by the Privacy Act 2020.

9. DATA RETENTION

We keep personal information only for as long as is reasonably necessary for the purposes for which it was collected, or as required by law.

For example:

- Marketing and communications data is generally retained until you unsubscribe, opt out, or we reasonably determine that it is no longer needed for marketing purposes.

- Financial and transactional records (including invoices and related client records) are typically retained for at least seven (7) years after the end of our financial year, as required by New Zealand tax and record-keeping laws.

When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it, subject to legal requirements.

10. YOUR RIGHTS UNDER THE PRIVACY ACT 2020

You have the following rights in relation to your personal information:

Right of access:

You can request confirmation of whether we hold personal information about you and ask for a copy of that information.

Right of correction:

If you believe that any personal information we hold about you is incorrect, incomplete, or out of date, you can ask us to correct it.

We may need to verify your identity before responding to your request. In some cases, we may have lawful grounds to refuse a request (for example, if providing access would unreasonably impact the privacy of others). If that happens, we will explain why, unless we are legally restricted from doing so.

You can exercise these rights by contacting us using the details in Section 15.

You also have the right to complain to the Office of the Privacy Commissioner (www.privacy.org.nz) if you are unhappy with how we have handled your personal information.

11. COMMERCIAL ELECTRONIC MESSAGES (EMAIL, SMS, ETC.)

We comply with the Unsolicited Electronic Messages Act 2007.

This means that:

- We will only send you commercial electronic messages (such as marketing emails or SMS) where we have your consent (express, deemed, or inferred), or where otherwise permitted by law.

- All commercial electronic messages we send will:

  - Clearly identify us as the sender; and

  - Include our contact details; and

  - Include a functional unsubscribe facility.

You can unsubscribe from our marketing communications at any time by:

- Clicking the “unsubscribe” link in any marketing email; or

- Contacting us using the details in Section 15.

Unsubscribing from marketing messages will not stop essential service communications (e.g. billing or important updates related to services you receive).

12. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, plug-ins, or applications. We are not responsible for the privacy practices or content of those third parties.

If you follow a link to any third-party site or service, they will have their own privacy policy. We encourage you to read those policies before providing personal information.

13. CHILDREN

Our website and services are intended for business owners and professionals. We do not knowingly collect personal information about children.

If you believe a child has provided us with personal information, please contact us so we can investigate and, where appropriate, delete the information.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

When we make changes, we will:

- Post the updated Privacy Policy on our website; and

- Update the “Last Updated” date at the top of this page.

We encourage you to review this page periodically to stay informed about how we handle your personal information.

15. CONTACT US

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights, please contact our Privacy Officer:

Digital Influence Limited

Email: admin@getdigitalinfluence.com

Phone: 021 891 934

Address: 336 Durham Street, Christchurch Central City, Christchurch 8011, New Zealand

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