Maximise your reach with focused Google Advertising
We handle the strategy, the campaign build, the ongoing management and the reporting. Whether you need e-commerce sales, qualified leads, or the phone to ring, you'll know exactly what your budget produced.
Where your Google Ads budget works hardest
Google Ads puts your business in front of people who are already searching for what you sell. You pay only when someone clicks, and you can measure exactly what each click produced — which makes it the most accountable advertising channel available to a New Zealand business.
We've managed Google Ads for NZ businesses since 2004, through every major change to the platform. Whether you're an e-commerce store chasing sales, a service business chasing qualified enquiries, or a trade wanting the phone to ring, choosing the right campaign type matters more than the size of the budget.
Search campaigns
Search ads capture demand that already exists. When someone types what you sell into Google, your ad can appear above the organic results — and you only pay if they click.
Best for: businesses whose customers already know what they're looking for.
Performance Max
Performance Max runs a single campaign across Search, Shopping, YouTube, Display, Gmail and Maps, letting Google's AI decide where your budget goes. It performs well when it's fed strong creative and clean conversion data, and poorly when it isn't — which is why the setup matters more than the campaign type.
Best for: e-commerce and businesses with reliable conversion tracking in place.
Google Shopping
Shopping ads show your product image, price and store name directly in search results, so a customer sees what you're selling and what it costs before they click.
Best for: e-commerce stores and retailers with a product feed.
Lead generation campaigns
For a service business the goal isn't a sale, it's a qualified enquiry. We build campaigns around phone calls, form submissions and booked consultations, then measure cost per lead rather than cost per click — because the second number tells you nothing about whether the phone rang.
Best for: trades, professional services, hospitality and B2B.
Remarketing and Display
Most people don't convert on their first visit. Remarketing puts your brand back in front of people who came to your site and left, while they're browsing elsewhere.
Best for: longer sales cycles and higher-value purchases.
YouTube and Demand Gen
Search captures demand that already exists. YouTube and Demand Gen create it, reaching people before they've started looking for you.
Best for: new products, new markets, and categories where nobody is searching yet.
How Little India Increased Takeaway Sales with a Data-Driven Google Ads Strategy
Our proven process for Google Advertising success
Every Google Ads engagement at Digital Influence covers four things: strategy, campaign creation, ongoing management, and reporting. Not as separate line items — as one service. We've been running Google Ads for New Zealand businesses since 2004, which means we've seen the platform change roughly a dozen times and we've learned which changes matter and which are noise.
Strategy — before a dollar goes to Google
We don't launch campaigns in week one. Every engagement starts with a strategy phase that establishes what you sell, who is actually searching for it, and what a customer is worth to you. Without that third number, nobody can tell you whether a campaign is working.
Creation — built properly the first time
Account structure determines what you pay. Google rewards relevance, so a well-built account earns cheaper clicks and better positions than a sloppy one on the same budget. This is the part most cheap Google Ads setups skip, and it's the part that costs you every month afterwards.
Management — where results actually compound
Google Ads is not a set-and-forget channel. Accounts left alone drift: search terms broaden, competitors change bids, seasonal demand shifts, and Google pushes new defaults that quietly change how your budget is spent. Ongoing management is the difference between a campaign that plateaus and one that improves month over month.
Reporting — you'll always know what your money did
Most complaints about Google Ads agencies aren't about performance — they're about not knowing what happened. Weekly you get a report that answers three questions in plain English: what we spent, what it produced, and what we changed.
FAQs about Google Advertising
What is Google Ads and how does it work?
Google Ads is an auction-based advertising platform that places your business at the top of Google search results when someone searches for what you sell. You pay only when someone clicks.
Every search triggers a background auction. What you pay per click depends on how many competitors are bidding on the same keyword, and how relevant Google judges your ad and landing page to be — which is why a well-structured account gets cheaper clicks than a poorly structured one on identical budget.
How do you build a Google Ads campaign for my business?
Every campaign starts with three numbers: what a customer is worth to you, what a click costs in your industry, and how many clicks it takes to get one customer. Without those, nobody can tell you whether a campaign is working.
From there we research the keywords your customers actually use, build a campaign structure organised around your services or products rather than one catch-all campaign, write and test multiple ad variants per ad group, and set up conversion tracking before launch so the first click is measured.
We also build negative keyword lists on day one, to stop spend on searches that will never convert rather than reporting on them a month later.
How much do I need to spend on Google Ads?
Google Advertising is flexible, allowing you to start with any budget, big or small. While you can start with as little as $10 a day, the right budget for your campaign depends on your industry, competition, and advertising goals. We can help you determine an optimal budget to ensure your campaigns are competitive and yield meaningful results.
How do you measure whether Google Ads is working?
We measure against business outcomes, not platform metrics. For a service business that means cost per qualified lead. For e-commerce it means return on ad spend.
Click-through rate, impressions and clicks are diagnostic — useful for working out why something isn't performing, but they don't tell you whether the channel is profitable. An account can have an excellent click-through rate and lose money.
That's why conversion tracking is set up before launch rather than after. If calls, form submissions and sales aren't being tracked accurately, every number in every report afterwards is guesswork.
How long before Google Ads starts working?
You can see clicks and enquiries within days of launch. Reliable numbers take longer. Realistically: the first two to four weeks generate initial data, and the first two to three months are where the account gets genuinely efficient as search term data accumulates and wasted spend gets cut. Judge the first month on data quality, not profitability.
Which Google Ads campaign type is right for my business?
It depends on whether demand for what you sell already exists. If people are actively searching for it, Search campaigns capture that demand directly. If you sell products online, Shopping shows your price and image before the click. If you sell a service and need enquiries, lead generation campaigns measured on cost per lead. If nobody is searching yet because the product or category is new, YouTube and Demand Gen create demand rather than capture it. Performance Max runs across all of Google's inventory at once and lets its AI allocate budget — powerful when your conversion tracking is clean, expensive when it isn't.
Most accounts run two or three of these, not one.
Not sure whether your current Google Ads account is working?
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