Google Ads Management

Google Ads places your business at the top of Google when someone searches for what you sell. Every search runs a quick auction, and you only pay when someone clicks your ad.

What you pay depends on how many competitors are bidding and how relevant Google judges your ad and landing page to be. That’s why a well-built account gets cheaper clicks than a messy one on the same budget.

You can start small, but the right budget depends on your industry, how competitive your area is and what a customer is worth to you.

We work out what a click costs and how many clicks it takes to win a customer, then recommend a budget that’s big enough to get meaningful data without wasting money.

You can see clicks and enquiries within days of launch. Reliable numbers take a little longer.

The first two to four weeks build up data, and the first two to three months are where the account gets efficient as we cut wasted spend. Judge the first month on data quality, not profit.

We measure business outcomes, not platform metrics. For service businesses that’s cost per lead and cost per customer. For e-commerce it’s return on ad spend.

That’s why conversion tracking for calls, forms and sales is set up before launch, so every number in your reports is real.

Usually the problem is what happens after the click: a landing page that doesn’t match the ad, a long form, no phone number on mobile or a slow page.

It can also be keyword intent, where searches like “how much does it cost” bring in researchers rather than buyers. We check both before spending more.

It depends on whether people are already searching for what you sell. Search captures existing demand, Shopping suits online stores, and lead generation campaigns suit service businesses.

If no one is searching yet, YouTube and Demand Gen help create demand. Most accounts run two or three campaign types, not one.

If you need customers this quarter, start with Google Ads. It’s the only channel that can bring in enquiries within days.

SEO builds results that last. Most businesses run both, and Google Ads shows you quickly which searches convert, which tells you what your SEO should target.

Google reaches people already searching for what you sell. Meta reaches people based on who they are, so it can create demand that doesn’t exist yet.

If people actively look for what you do, start with Google. If they don’t know they need you yet, start with Meta. Most established businesses run both.

It varies a lot by industry, and a lead for a $200 job isn’t comparable to a lead for a $50,000 job.

The number that matters is cost per customer. If one in four leads becomes a customer worth $3,000, a $200 lead is excellent. We work this out with you before launch.

It can be, especially for e-commerce. Performance Max runs across all of Google’s channels and lets Google’s AI decide where your budget goes.

It works well with clean conversion data, a good product feed and strong creative, and wastes money without them. We set those up first and watch where the spend goes.

You can, and some businesses do it well. The most common problems we see are missing negative keywords, no conversion tracking and accepting Google’s recommendations without checking them.

If you want to keep it in-house, a strategy session or account audit can set you up properly. If you’d rather focus on running your business, we can manage it for you.

Every week you’ll get a plain-English update on what we spent, what it produced and what we changed.

You’ll also get monthly reporting and a quarterly business review, so you always know whether your budget is working and where it should go next.

Yes. Digital Influence is a Google Partner, which means our team meets Google’s requirements for certification, account performance and ad spend.

It also gives us direct access to Google’s support and training, which we use to keep your campaigns up to date with every platform change.

Yes. Your account, campaigns, tracking and data are in your name from day one.

If you ever decide to move on, everything we’ve built stays with you, including all your history and results.

Our management fee covers strategy, setup, ongoing management and reporting, and it’s separate from your ad spend.

Your ad spend goes straight from your card to Google, so you can always see exactly what’s being spent. We never hold your ad budget.

Yes. We start with an audit of your current account to see what’s working, what’s wasting money and whether your tracking is accurate.

We keep what’s performing, fix what isn’t and build on your account’s history rather than starting from scratch.

Access to your Google Ads account if you have one, or we’ll set one up in your name, plus access to your website and Google Analytics so we can set up tracking.

We’ll also want to know what a customer is worth to you and which services or products you want more of. We cover all of this in your first strategy call, so there’s very little homework.

Search ads aren’t going away. Google now shows ads in and around its AI Overviews, but more questions are being answered before anyone clicks.

Showing up in AI answers relies on the same foundations as good SEO: a clear website, strong reviews and consistent business details across the web.

To see where you stand, take our free DIVE Scorecard. It comes with a complimentary 15-minute chat with Scott to talk through your results. If you want to go one step further, book a Deep Dive, where we go through your results in detail and give you a clear game plan.

Yes. We set up and manage Shopping and Performance Max campaigns, including your product feed in Google Merchant Center and conversion tracking for sales.

We report on return on ad spend and profit, not just revenue, so you know which products and campaigns are actually making you money.

Yes, we work with businesses all across New Zealand.

Our team is based in Christchurch, and we manage Google Ads for businesses all over New Zealand. Strategy calls and reporting happen over video, so location is never a barrier.