Social Media Management

Planning, publishing, replying and reporting.

In practice that’s a content calendar approved a month ahead, consistent posting across your chosen platforms, active community management, and a monthly report on reach, engagement and enquiries.

Facebook, Instagram, LinkedIn, TikTok and Google Business Profile.

We’ll recommend the ones your customers actually use. One platform done properly beats four done badly.

Yes, always.

We send your calendar a month ahead for you to approve. No post goes out without your sign-off.

Management is the ongoing running of your channels: planning, posting, replying and reporting.

Content creation is the production of the photos and video that get posted. Most clients use both, but they’re separate services. If nothing gets posted, you need management. If what gets posted doesn’t look good enough, you need content creation.

It depends on how many platforms you’re on, how much content you need and how much community management is involved.

We scope it after a free strategy chat, so you get a real number rather than a range that means nothing.

Consistency matters more than frequency.

Three good posts a week that go out reliably will outperform daily posting that stops after a month. For most businesses, three to five posts a week across one or two platforms is realistic and sustainable.

No, and trying to be is the most common mistake we see.

It depends on where your customers actually are: usually Instagram and Facebook for hospitality and retail, and LinkedIn for B2B and professional services.

Organic reach has fallen a long way, so it’s worth being clear about what organic does now.

It’s what people find when they check you out, and it builds credibility over time. Paid gets you in front of people who don’t already follow you. Most businesses need both, and organic content that performs well is usually the best thing to put budget behind.

We judge success on what social produced.

We report on reach and engagement because they tell us what’s landing, but success means enquiries, bookings, event attendance and foot traffic where we can measure it. Follower count is the least useful number in social media, and we’ll tell you if it’s the only one going up.

We change it.

You approve the calendar before anything goes out. If we’re consistently missing your voice, that’s a briefing problem and we’ll fix it at the strategy level rather than post by post.

Yes.

Our in-house team shoots photo and video every month for many of our social clients, so your feed always has fresh content to post.

Yes.

Your pages, profiles and ad accounts stay in your name, and you keep full admin access the whole time. We’re added as a partner or manager, so if you ever move on, everything stays with you.

Yes, either way works.

We can pick up your existing pages and keep their followers and history, or work alongside your team, taking on the planning, content or community management while they handle the rest.

Consistency shows quickly, and results build over time.

Engagement usually picks up within the first couple of months of regular posting. Enquiries and bookings from organic social typically build over three to six months, and faster when it’s paired with ads.

Proper campaigns, in most cases.

Boosting is quick, but it has limited targeting and optimisation. A campaign built in Meta Ads Manager lets you choose the goal, test different ads and track enquiries and sales. We often take your best-performing organic posts and run them as ads.

Book a free strategy chat.

We’ll talk through your goals and current channels, then send you a plan and a quote.