What content creation covers

Content creation is the production of the video and photography your marketing runs on. Planned around where it's going, shot on location in your business, edited into the formats each channel actually needs. It's not the same as social media management. That's the planning, posting and replying. Creation makes the thing; management gets it out the door. Most businesses need both, and most only work out which one they're short on when the folder runs empty.

Video, and everything it turns into

Brand films and hero video

The one that has to work when nobody's met you yet. It sits on your homepage, opens your campaigns, and does the convincing before your sales team gets a word in.

Social-first vertical video

Shot vertical from the start, not filmed wide and cropped later. That's why so much agency content looks like it was made for a different platform and squeezed in sideways. This is where most of your volume comes from.

Founder and team stories

You, on camera, saying something true. It's the content most businesses avoid and the one that consistently beats everything else they make. Nobody trusts a logo.

Customer stories

You saying you're good is marketing. A customer saying it is evidence. Ninety seconds of someone genuinely pleased will outsell any script we could write for you.

Behind the scenes and day in the life

A shift, a site, a delivery run. It's what customers never normally get to see, which is exactly why they watch it. Makes the business feel like it's run by people rather than a brand.

Event coverage

Openings, launches, awards nights, sponsorship days. The window's short and so is the shelf life, so we shoot it to go out fast — highlights while people still remember being there, plus stills for the recap.

Who we've been capturing

Stills, shot the same way

Brand and lifestyle

Your product where it actually lives. In a kitchen, on a site, in someone's hands. Not floating on a white background looking like it's never been used.

Product photography

On white for the shop, in context for the feed. Same lighting across the whole range, so your catalogue doesn't look like four different people shot it over two years.

Team and headshots

Everyone in one sitting, lit the same way. Beats a website where half the team looks professional and the other half is cropped out of a wedding.

Venue and premises

What it looks like to walk in. Hospitality and retail get judged on this before anyone reads a word.

Food and hospitality

Plated, styled and shot fast, before it dies under the lights. For menus, socials, and the delivery apps where your photo is the only thing competing against forty others.

Social media content

Square and vertical, shot for the feed from the start. Enough variety to post for months without your regulars noticing you've reused a photo.

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FAQs about videography & photography

What's included in a content shoot?

Planning and shot list, the shoot day itself with our crew and equipment, editing, and delivery in the formats you need. Depending on the project that might be one hero video plus a set of cutdowns, or a photography library, or both from the same day. We agree the deliverables before the shoot so you know exactly what you're getting.

How is this different from your social media management service?

Content creation is the production. The shoot, the edit, the finished assets. Social media management is the ongoing running of your channels, including publishing that content. Most clients use both, but you can buy either on its own. If what you post doesn't look how you want it to, you need content creation. If nothing gets posted at all, you need management.

How much does video production cost in New Zealand?

It depends on the shoot: how many days, how much crew, how many finished pieces, and whether there's scripting, talent or animation involved. We quote before we book anything, so there are no surprises.

Do we need to be on camera?

Not necessarily. Plenty of good content is product, premises or voiceover-led. But the businesses that get the best results are usually the ones whose people appear, because that's what builds trust. If your team is nervous, we coach them through it. We did exactly that with Winnie Bagoes, whose team now leads their own content.

How many videos do we get from one shoot day?

It depends what the day is built for. A day shooting short-form vertical produces far more finished pieces than a day built around one hero film. We agree the deliverable count before the shoot.

Do you shoot photography and video on the same day?

Yes. We have multiple operators, so we bring whoever the day needs. If the shot list covers both video and stills, that's planned for rather than squeezed in.

We work out the crew when we agree deliverables before the shoot. That conversation decides who's on site and what you'll get back, so nothing gets dropped on the day because one person was trying to cover both jobs.

Book a free strategy chat!

Let’s find out what’s possible for your business. In this 15-minute call, we’ll talk through where you're at, where you want to go, and what’s getting in the way. No pressure – just a practical chat to see if we’re the right partner to help you grow.

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What our partners say about working with us

"Had Renee and Bronte put together a marketing strategy for my business, the best investment I have made so far, gained so much knowledge and confidence to head in the right direction with my marketing."
Sam Singleton
June 2026
"If you want a personal touch and marketing that works give Digital Influence a call."
Oli Martino
January 2026
"The team at DI just understand their craft and do it brilliantly! They complete all the social media for Waihora Rugby Club which has never been so successful and we are constantly asked who does it.We would not hesitate in recommending DI, they just get it!"
Jonathan Lewis
2025
"An outstanding group of talent who are driving the success of the Inspire Foundation to new heights with their insightful world class digital transformation of our marketing. Thanks Scott Wilson and your incredible team."
Paul Wright
2025
"We used Digital Influence for a High performance review for our Business, and it was so informative and really highlighted the areas where we needed to do better with our marketing. Thanks so much for helping us out it was really worth doing ;-)"
Megan Denison
2025
"We have done the High-Performance Review with Digital Influence and it gave us clarity, new energy, and some really useful direction. We’ve since decided to partner up with Digital Influence as the team is amazing, highly skilled, and genuinely go above and beyond for you and your business! The High-Performance Review has been a great experience and very eye-opening. If you want to take the next step then don't hesitate to meet up with the team - highly recommended!"
Arctic Sammy
2025
"I have known Scott for many years, from back when he was a one person business. He now has an incredible team behind him at DI, who we (Tabak Business Sales) have been dealing with over the last 6 months while venturing into the unknown world of digital media. They have been incredible, and very patient with us. We are super excited to jump in to this next phase and are very grateful to DI for all their hard work in planning and recording our content. Thanks Kelly-Anne, Rachel, Bronte and the team!! It is well worth reaching out to them if you have plans to grow your business."
Sam Cherry
2025
"For our very small time on board with Digital Influence I’m very impressed, the team have made me feel welcome and have very clear direction on how they can achieve our goals, they listen to what we need and put things into action. Highly recommended."
Paul Olsen
2025
"I strongly recommend collaborating with Digital Influence. Their High-Performance Review is a worthwhile investment that has boosted our team's confidence. Their professionalism, swift reporting, and valuable insights allowed our company to take action straight away."
Robyn Cox
2025
"These guys are incredible and offer a great service. We have been blown away by the amount of value we have received from a minimal investment. Highly recommended for anyone who is overwhelmed thinking about the world of marketing."
Monster Music Office
2025
"When you have the dream team..... Results happen...!Thats what happens when you use Digital Influence ....Results Results Results !We moved from another firm last year and what these guys have done for our business is outstanding."
Carl Taylor
2024
"Digital Influence's work on our Google SEO and Ads for Saint Row has been exceptional. Their tailored SEO strategy boosted our website's visibility, driving significant organic traffic. They managed our Ads campaigns efficiently, resulting in a noticeable increase in conversions. Their transparent communication and proactive approach made the collaboration seamless. Highly recommended for outstanding digital marketing solutions! Shout out to Dean as our account lead, a pleasure to work with."
Saint Row
2024
"Scott and his team are amazing at what they do. Their understanding and implementation of digital marketing is second to none. I highly recommend Digital Influence to any business owner."
Scott Miller
2024
"I have known Scott for over 12 years and Digital Influence have provided services to my law firm for the last 8+ years. Scott, Liv and their team are great to deal with and have helped us raise the public profile and awareness of our business immensely.It makes so much sense to outsource our digital work to true professionals and Scott and Liv keep on top of current trends and add value to our business by making regular recommendations to us in relation to our digital marketing and presenting to our team on ways we can improve our profile and through that, our market share.."
Brent Selwyn
2024

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