Marketing for Aesthetics & Skin Clinics

Make it easy for people to find you and easy to trust you. That usually means a complete Google Business Profile with plenty of reviews, a website with clear treatment pages, and regular video content that shows who you are and how you work.

From there, Meta ads and Google Ads put you in front of the right people in your area. Our clinic clients have grown their online bookings by between 43% and 3.6x compared with the same period last year.

Most clinics see early movement in local search within a few months, with stronger results building over six to twelve months.

Timing depends on your starting point, how competitive your area is and how many reviews you collect. Google Ads and Meta ads can bring in bookings while SEO builds.

Usually, yes. Our clinic clients have seen 2.5x to 3.6x more bookings from Meta ads year on year, while their cost per booking went down.

Facebook and Instagram let people see your work, your clinic and you before they book, which matters for a medical service. We focus on content that builds trust and track every booking, so you know what each new client costs.

For most clinics, Instagram and Facebook come first. That’s where your clients already spend time, and Meta ads let you reach the right people in your area.

TikTok can work well if you enjoy making short videos and your clients skew younger, but it’s better to post consistently on one or two platforms than to spread yourself thin across all of them.

Yes, if you’re comfortable with it. People want to know who will be treating them, so seeing your face, your expertise and your body language online builds trust faster than product photos or stock images.

Short videos explaining treatments, answering common questions or showing your clinic all help people feel confident booking with you.

It depends on the treatment, where the photos are shown and how they’re used. Advertising for medicines and medical treatments in New Zealand has to follow strict rules, and Meta has its own policies on before and after images that can get ads rejected.

If in doubt, check the current guidance before you post. Practitioner videos, treatment explainers and photos of your clinic are a great way to build trust alongside them.

Occasional offers can help fill quiet times, but relying on discounts trains people to wait for the next special and attracts clients who shop on price.

A stronger approach is building trust through reviews, video content and clear information about your treatments, so people choose you for you. Then offers become a bonus, not the main reason people book.

Start with the basics that help people find and trust you: a complete Google Business Profile, a simple website with clear treatment pages, and a process for collecting reviews from every happy client.

From there, Meta ads and video content help people get to know you, while Google Ads puts you in front of people already searching. We’ll help you work out what to prioritise for your budget.

Ask every happy client, every time, and make it easy. Send a short text or email with a direct review link after their appointment, while they’re still pleased with the result.

We set up a simple process so asking becomes a habit, not something you remember once a month. Replying to every review, good or bad, also shows future clients you care.

Most treatments need regular appointments, so rebooking is often the easiest growth you can get. Book their next appointment before they leave, and send a reminder when they’re due.

Email and SMS updates, helpful content about aftercare and results, and staying visible on social media all keep you front of mind, so clients come back to you instead of trying somewhere new.

Yes. Instagram is great for showing your work, but you don’t own it, it won’t rank well on Google for your treatments, and it gives people limited information to help them decide.

A website lets you have a page for every treatment, answer common questions, introduce your team and take bookings. It also helps you show up in AI search tools like ChatGPT and Google’s AI Overviews.

Set up tracking before you spend more on ads. We track calls, enquiries and online bookings back to the channel they came from, so you can see what’s actually working.

You’ll get a weekly update, monthly reporting and a quarterly business review, so you always know what each new client costs and where your budget should go.

No one can guarantee it, but you can make your business easier for AI tools to find, check and trust.

Clear treatment information, a strong review profile, detailed treatment pages, named practitioners and consistent business details across the web all help.

To see where you stand, take our free DIVE Scorecard. It comes with a complimentary 15-minute chat with Scott to talk through your results. If you want to go one step further, book a Deep Dive, where we go through your results in detail and give you a clear game plan.

Not always. Often a few changes (easy online booking, clear treatment pages, real photos of your clinic and team) make the biggest difference.

We’ll tell you in the audit whether your current site can be improved or is holding you back.

Yes, we work with businesses all across New Zealand.

Our team is based in Christchurch, and we work with clinics all over New Zealand. Strategy calls and reporting can happen over video, and we can travel for on-site photo and video shoots.