To influence, educate and inspire growth together.
That's our purpose, and it has been since Scott Wilson started Digital Influence back in 2016. We're a digital marketing agency working with New Zealand businesses on SEO, Google Ads, Meta advertising, video and photography, social media content marketing, and website design and development.
- Since 2016Christchurch, NZ
- 5.0from 150+ Google reviews
- Google & Metapartners
To Influence, educate and inspire growth together.
To become the most trusted digital marketing agency in New Zealand.
Not the biggest — trusted. It's a harder target because it can't be bought. It's earned one result, one honest conversation and one kept promise at a time, and the measure of it is whether a business owner recommends us without hesitating.
We partner with New Zealand businesses to drive measurable growth through strategy-first digital marketing, insightful education, and accountable partnerships.
Strategy before tactics — no activity until we understand the business, the margins and the goal. Plain-language explanations so you can make informed calls about your own money. And reporting on what moved the business, not what moved the dashboard.
Five values, and what each one looks like when you work with us
Values only count if you can see them in the work. Each one below has what it means, what it means for you, and where you can check it for yourself.
Courage over Comfort
We embrace challenges and uncertainty as opportunities for growth. By stepping outside our comfort zones, we push boundaries, take bold action, and continuously improve to achieve extraordinary results.
We'll tell you when a campaign isn't working, or when the thing you've asked for isn't the thing you need. Some people don't want to hear it.
- When an account isn't working, we rebuild it instead of tweaking around the edges.
- We recommend the channel your business needs, even when it's a smaller job for us.
$258,000
in takeaway sales from $11,000 of Google Ads spend after we rebuilt Little India's account from scratch.
Read the case studyResults, Not Reasons
Excuses don’t build businesses—execution does. We focus on delivering measurable growth and real outcomes.
Reporting leads with the numbers that matter to your business, not the ones that flatter ours. Impressions are easy to make look good. Leads aren't.
- Conversion tracking goes in from day one, so every campaign is measured on leads and sales.
36 → 90
Afterpay orders in one month for Tradestaff Workwear, from a single change to their product pages.
Read the case studyBe Team Focused
We win together. Collaboration, accountability, and shared success drive everything we do.
You get specialists in ads, SEO, content and video — not one account manager with a laptop trying to be all of them.
- Your account is looked after by a strategy pod, with a coordinator who knows what's due, when, and who has it.
- Paid search, Meta ads, SEO and content are planned together, not run as separate jobs.
40% → 100%+
session occupancy for Annabel's Educare in Avonhead, from paid search, Meta ads, local SEO and content working as one plan.
Read the case studyInfluence Through Insights
Data, experience, and innovation fuel our strategies. We create impact by delivering valuable, actionable insights.
Every recommendation arrives with the reasoning and the evidence attached, so you can argue with it.
- We share what we learn in public, through our Marketing Tips guides, the Marketing 4 Business podcast and the DI Monthly Newsletter.
- We use social listening to find what your audience is already talking about.
Sold out in hours
A 240-seat event at The Loft Bar, built around a conversation we spotted through social listening.
Read the case studyAddress The Elephant, Eat the Frog
We value courage and proactivity when it comes to tough conversations. We don’t shy away from challenges, we address them directly, respectfully, and without blame. We believe in having the important "10% conversations" that make the difference.
If something has gone wrong, you hear it from us before you find it yourself.
- We raise problems on the next call, not in the next report.
- We ask the hard questions about margins, budgets and goals before anything is spent.
8+ years
KT Law has worked with us for more than eight years. Long partnerships are built on honest conversations.
Read client testimonials
How our values shape the team
Our values aren't just on this page. They're part of every day at the office.
Our values are on the office wall, and our daily stand-up covers how we're using them for our clients.
We celebrate our victories with a win of the week.
We have a win of the month, and every team member nominates their teammate of the month.
We're the marketing partner for the charity The Inspire Foundation.
What our partners say about working with us
Success in digital marketing starts with the right partner.
By partnering with industry leaders, we ensure seamless integration and optimal performance.
