Facebook and Instagram Ads

Google Ads reach people actively searching for what you sell, so intent is high but you’re limited to existing demand. Meta ads reach people based on who they are and what they’re interested in, so you can create demand that doesn’t exist yet.

Most businesses benefit from both: Google for the searches worth paying for, and Meta for building awareness and bringing people back.

Enough for Meta’s system to learn. Campaigns need a certain number of results before Meta can find the people most likely to convert.

We’d rather run one properly funded campaign than three underfunded ones, and we’ll recommend a budget based on your goals and what a customer is worth to you.

Yes, but differently than a few years ago. Since Apple’s privacy changes, Meta’s own algorithm does more of the targeting.

That means creative quality and accurate conversion tracking matter more than clever audience settings.

Meta campaigns usually need two to four weeks to move out of the learning phase and settle.

You’ll see data straight away, but early numbers can be misleading. Judging a campaign in its first week often means switching off something that was about to work.

Usually it’s creative fatigue: your audience has seen the same ad too many times and stopped noticing it.

Other common causes are broken tracking, audiences that are too small or seasonal changes in demand. It’s rarely one big problem, and usually several small ones adding up.

We track enquiries, bookings and sales, and what each one costs, rather than reach or likes.

Where the sale happens offline, we set up the closest thing we can measure, like calls, form fills or booking confirmations, and tell you upfront if something can’t be tracked.

Yes, though the goal is different. Nobody scrolls Facebook looking for a commercial electrician, so the aim is to be the name people remember when they need you.

For trades selling to homeowners it works particularly well, because your customers are on the platform and your service area is easy to target.

Boosting is quick, but it gives you very little control over who sees your post or what they do next.

Ads built in Ads Manager let you choose the right objective, audience, placement and creative, and track the results, so your budget works much harder.

It depends on your audience. Instagram tends to suit younger, visual audiences, while Facebook reaches a broader age range and works well for local businesses.

Most campaigns run across both, and Meta shifts budget to wherever your ads perform best.

Short videos and images that feel native to the feed, with real people, real products and a clear message in the first few seconds.

Polished stock imagery usually underperforms. We test different angles and formats to find what your audience responds to.

Yes. Our in-house team writes and designs the ads, and we can come on site to film and photograph your business, team and products.

We also refresh the creative regularly, because even the best ad wears out once your audience has seen it a few times.

Every week you’ll get a plain-English update on what we spent, what it produced and what we changed.

You’ll also get monthly reporting and a quarterly business review, so you always know whether your budget is working and where it should go next.

Yes. We start with an audit of your current account, pixel and campaigns to see what’s working, what’s wasting money and whether your tracking is accurate.

We keep what’s performing, fix what isn’t and build on your account’s history rather than starting from scratch.

Yes. Your Business account, ad account, page, pixel and data are in your name from day one.

If you ever decide to move on, everything we’ve built stays with you, including all your history and audiences.

Our management fee covers strategy, campaign management and reporting, and it’s separate from your ad spend.

Your ad spend goes straight from your card to Meta, so you can always see exactly what’s being spent. We never hold your ad budget.

Yes. Meta ads can appear across Facebook, Instagram, Messenger, Stories and Reels, and we make creative sized for each placement.

We usually let Meta place ads where they perform best, then adjust if a placement isn’t pulling its weight.

Access to your Facebook page, Instagram account and Meta Business account if you have them, or we’ll help you set them up in your name.

We’ll also want to know what a customer is worth to you and what you want more of. We cover all of this in your first strategy call, so there’s very little homework.

It already has. Meta uses AI to decide who sees your ads and to test creative variations, which makes strong creative and clean data more important than ever.

It also means your business needs to be easy to find and trust everywhere people look, including AI search tools like ChatGPT.

To see where you stand, take our free DIVE Scorecard. It comes with a complimentary 15-minute chat with Scott to talk through your results. If you want to go one step further, book a Deep Dive, where we go through your results in detail and give you a clear game plan.

Yes. We set up catalogue and sales campaigns, connect your product catalogue and make sure purchases are tracked accurately.

We report on return on ad spend and profit, not just revenue, so you know which products and campaigns are actually making you money.

Yes, we work with businesses all across New Zealand.

Our team is based in Christchurch, and we run Meta ads for businesses all over New Zealand. Strategy calls and reporting happen over video, and we can travel for on-site photo and video shoots.

Yes. Digital Influence is a Meta Business Partner.

That means Meta recognises our team for our experience running Facebook and Instagram ads, and we have access to Meta’s partner support and training. For you, it means your campaigns are run by people who keep up with the platform as it changes.

It’s a way of sending your enquiries and sales to Meta directly from your website, not just through the browser.

Ad blockers, privacy settings and iPhone tracking limits stop the Meta Pixel from seeing some results. The Conversions API fills those gaps, so Meta reports more of your real results and gets better at finding people likely to buy. We set it up alongside your Pixel as part of your tracking.

They count results in different ways, so the numbers will rarely match.

Meta counts a sale if someone saw or clicked your ad within a set time beforehand, even if they came back through Google later. Google Analytics usually gives the credit to the last place someone came from. Neither is wrong, but Meta’s own figures tend to look generous, so we check both against your actual enquiries and sales and report on what really came in.