Google’s Business Profiles (GBP) are designed to help customers find your business on Google Maps and connect with you through reviews and other interactions.
Creating and maintaining a business profile is important because it makes your business more visible and easier to find online, helps potential customers learn more about your products or services, and provides a way for them to contact you directly.
There are several elements that make up a Business Profile, including your business name, contact information, hours of operation, website link, category, description, photos & videos, customer reviews, and Map Pack rankings.
All of these elements work together to give customers a better sense of who you are as a business and what you have to offer.
In fact, imagine you’re looking for a new place to eat lunch downtown. You pull up Google Maps and see a few restaurants that look promising, but you don’t know anything about them. What do you do?
If you’re like most people, you’ll probably read through the reviews to get a sense of what others think before making your decision. And if you see that a particular restaurant has mostly positive reviews, chances are you’ll be more likely to choose it over one with mostly negative reviews.
The same principle applies to businesses of all types. potential customers are increasingly turning to online search engines like Google to learn about businesses before they decide whether or not to engage with them. That’s why having