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Where You Can Win
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Digital Influence helps local businesses dominate their markets by implementing proven direct-response digital marketing strategies.

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User Generated Content - Chicken Korma

What is User Generated Content (UGC)?

What is UGC? And how can you encourage customers to create it? We’ll break it down for you and give you some tips on how to use UGC to your advantage.

Google Analytics 4: What Business Owners Need to Know

Google Analytics 4 is the latest version of Google’s analytics tool. GA4 uses a new data model based on events but what does that mean for your business?

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Boost the Visibility of Your Small Business with Local SEO

Do you want to optimise your online presence for local search? Here are 6 things you can do to boost the visibility of your small business with local SEO.


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Frequently Asked Questions

At Digital Influence, we get a lot of interesting digital marketing questions, especially at our seminars and online workshops. Here are a few of our most frequently asked digital marketing questions.

In tough economic times, businesses need to be extra careful with their marketing budgets. 

Direct response digital marketing is a great option because it is relatively recession-proof. 

With this type of marketing, businesses can test and measure results to ensure they are getting a positive return on investment (ROI). 

Additionally, direct response digital marketing can have a very high return on investment (ROAS). 

In other words, for every dollar you spend on this type of marketing, you can expect to see $10 or more in sales.

This makes it an excellent option for businesses looking to protect their bottom line during tough economic times.

Search Engine Optimization, or SEO, is the process of optimizing a website for Google’s search algorithm. The goal is to rank on the first page of Google for relevant keywords and phrases so that potential customers can find your business.

According to Moz, businesses that rank in the top 3 positions on the first page of Google receive over 60% of all clicks.

Google’s algorithm takes into account hundreds of different factors when determining where to rank a website. Some of these factors include post quality, relevance, number of backlinks, and loading speed.

It can be helpful to think of SEO as a long-term investment rather than a short-term fix.

Google’s Business Profiles (GBP) are designed to help customers find your business on Google Maps and connect with you through reviews and other interactions. 

Creating and maintaining a business profile is important because it makes your business more visible and easier to find online, helps potential customers learn more about your products or services, and provides a way for them to contact you directly. 

There are several elements that make up a Business Profile, including your business name, contact information, hours of operation, website link, category, description, photos & videos, customer reviews, and Map Pack rankings. 

All of these elements work together to give customers a better sense of who you are as a business and what you have to offer. 

In fact, imagine you’re looking for a new place to eat lunch downtown. You pull up Google Maps and see a few restaurants that look promising, but you don’t know anything about them. What do you do?

If you’re like most people, you’ll probably read through the reviews to get a sense of what others think before making your decision. And if you see that a particular restaurant has mostly positive reviews, chances are you’ll be more likely to choose it over one with mostly negative reviews.

The same principle applies to businesses of all types. potential customers are increasingly turning to online search engines like Google to learn about businesses before they decide whether or not to engage with them. That’s why having

Google Ads are definitely effective and worth it for businesses! Not only do they help you reach a larger audience, but they also allow you to target specific demographics and interests. 

And, best of all, they’re relatively affordable compared to other forms of advertising. 

Of course, as with any form of advertising, there is no guarantee of ROI (return on investment). But if used correctly, Google Ads can be an extremely valuable tool for growing your business. 

Local businesses in particular can benefit greatly from using Google Ads to reach nearby customers who are actively searching for what they have to offer.

It’s very important. In fact, Google now prioritizes mobile-friendly websites in its search results. 

That means if your website isn’t optimized for mobile devices, you’re likely losing out on a lot of traffic and potential customers.

A recent study by Google showed that 61% of users are unlikely to return to a site they had trouble accessing from their phone, and 40% went to a competitor after a negative experience on a mobile site. 

Additionally, research shows that 57% of people say they would be likely to buy from a mobile-friendly site, and 79% of people who don’t like a company’s mobile site are less likely to engage with the company in other ways.

Given these statistics, it’s clear that having a mobile-friendly website is no longer an option. 

Here are a few things to keep in mind when creating a mobile-friendly website:

  1. Make sure all your content is easy to read and navigate on a smaller screen.
  2. Use large text and clear buttons so visitors can easily find what they’re looking for.
  3. Avoid using Flash or other multimedia features that aren’t supported by most mobile devices.
  4. Make sure your website loads quickly so visitors don’t get frustrated and leave before it finishes loading.

No, Facebook advertising is not dead. In fact, it’s still a very effective way to reach customers and grow your business. 

Here’s why:

First, let’s look at the numbers. There are over 1.86 billion active Facebook users each month and over 1 billion active Instagram users each month. 

That’s a lot of potential customers! And, according to a recent study by Social Media Examiner, nearly 90% of marketers say that Facebook is important or critical to their business. 

So clearly, businesses are still finding value in advertising on these platforms. The key is to use Facebook advertising in conjunction with other forms of marketing, such as SEO and content marketing.

Here’s a guideline based on your revenue.

0 – 3% spend – the revenue you lose will be equal to the amount the founder is able to generate on annual basis. Basically, you will get stuck.

3 – 6% – Manageable Growth

6 – 9% – serious about growth

10+ % – looking to scale and grow the business.

Every week we discuss in detail with clients what they should be spending on their marketing depending on their goals. Book a call with Scott or one of the team to discuss your goals.

"In Tough Economic Times To Win Market Share, You Must First Win Mindshare."

Scott Wilson | Founder | Digital Influence