How Novus Glass Increased Bookings by 1.9K% with the ‘Chip in with Novus’ Campaign
Differentiating in a Competitive Market
NOVUS Glass wanted to differentiate itself from competitors and appeal to the growing number of consumers who prioritise sustainability and social responsibility in their purchasing decisions. They needed a campaign that would increase brand preference while making a meaningful impact.
A Purpose Driven Multi-Channel Campaign
To align with shifting consumer values, we partnered with Trees That Count to launch the ‘Chip in with NOVUS’ campaign. This initiative positioned NOVUS as a socially responsible brand, allowing customers to contribute to a greener future—every windscreen repair or replacement resulted in a donation towards planting native trees across New Zealand.
The campaign launched on August 1st and was executed through a comprehensive multi-channel strategy, including:
- TV commercials and radio advertising to build widespread awareness.
- Google Ads & SEO to drive online traffic and enhance visibility.
- Facebook campaigns to foster engagement and expand their online community.
- Sponsored content on Stuff & Newshub to strengthen brand credibility and reach.
Project Deliverables
- Multi-Channel Campaign Strategy
- TV, Radio & Digital Ad Creative
- Google Ads & SEO Management
- Facebook Ad Campaigns
- Sponsored Content on Stuff & Newshub
- Campaign Tracking & Reporting Setup
Reflection
Despite Auckland entering its longest lockdown just two weeks after launch, the campaign continued to drive record-breaking website traffic, social engagement, and conversions, solidifying NOVUS Glass as a brand that consumers actively choose for both quality service and sustainability.
Bookings increased by 1.9K% with the ‘Chip in with Novus’ Campaign.
With over 4,835 native trees donated (now 17K+ and growing), the ‘Chip in With NOVUS’ Campaign successfully influenced consumer behaviour and significant measurable results.
