NZ Digital Marketing FAQs

Digital marketing is simply how you get your business found online – and unlike a billboard or a radio ad, you can measure exactly what it's doing for you. In practice that means SEO (search engine optimisation), local SEO, Google and Meta ads, social content and email marketing, all working together rather than as separate one-offs. So when an enquiry comes in, you know which channel brought it and exactly what it cost.

Yes – but what you're aiming for has shifted. It used to be about ranking; now it's about getting cited. Google's AI Overviews have taken a big bite out of clicks on "what is" and "how to" searches, so blog content written purely to catch that traffic isn't pulling its weight anymore. The good news is that the searches that matter most haven't changed at all. Someone typing "commercial electrician Christchurch" is ready to pick up the phone, AI summary or not – and you're getting in front of them without paying for every click. Our job is making sure your site is set up so Google and AI assistants can both find a clear answer and point people back to you.

We measure the things that affect your bottom line – enquiries, sales and revenue – rather than likes and follower counts. What that looks like depends on what you're chasing: for lead generation it's qualified enquiries and what each one costs you; for online stores it's revenue, return on ad spend (ROAS) and average order value; for brand growth it's whether more people are searching for you by name. We agree those targets before anything goes live, then report against them every month.

For most Kiwi businesses it comes down to two or three platforms, not all of them. Facebook still has the broadest reach in New Zealand and it's stronger with the over-45s than most people assume – so it's rarely the one to drop. Instagram works hardest for anything visual: hospitality, retail and product brands. LinkedIn is the one people underestimate, and for professional services and B2B it's still the best channel we've got. TikTok and YouTube are worth it if you can genuinely commit to video, and not worth much if you can't. The real answer is wherever your customers already spend their time – and one platform done properly will always beat four done at half pace.

Three to five times a week on your main platform is a good target for most businesses. That's often enough to stay front of mind without content becoming a second job – and it leaves you room to actually reply to comments and messages, which matters more than people think. The specifics shift by platform: Instagram and Facebook reward a steady rhythm of a few posts a week plus regular Stories, LinkedIn works well at two or three thoughtful posts, and TikTok genuinely rewards volume if you've got video in you. But we'd rather see you post three times a week for a year than seven times a week for a month and then go quiet. Consistency beats frequency, every time.

For most growing businesses, yes. A great in-house marketer is worth a lot – they're just one person, and it's a big ask for anyone to be equally strong across SEO, Google Ads, Meta, email and content. An agency gives you a specialist in each of those, plus the strategy to tie them together, without adding a salary, KiwiSaver, software subscriptions and recruitment to the mix. The businesses we do our best work with are the ones ready to grow and happy to be pushed a bit.

Yes, when there's already demand for what you sell. Google Ads put you in front of people at the exact moment they're searching for it – which is why they're usually the fastest route to a first enquiry, often within days rather than months. They need enough budget behind them to gather data and optimise properly, so it's worth going in with a figure you're comfortable committing for a few months rather than testing with a small amount and switching off early. They work best when your margins can comfortably carry the cost of a click and there's genuine search volume in your category – and if there isn't yet, we'll point you somewhere your budget will work harder.

Very likely, yes. We work with hospitality venues, professional and business services, product manufacturers, retailers and trades – a good number here in Canterbury, plenty more around the rest of New Zealand.

Our services are tailored to each business, so pricing depends on your goals and the scope of work. We focus on delivering real results and clear value with every partnership. It all starts with a free strategy call to understand where you’re at and what you need to grow.

Paid ads can bring enquiries within weeks; SEO and social content typically take three to six months to build real momentum. With ads we'll usually have a reliable picture of what a lead costs you by the end of the first month, which is when the real optimising starts. SEO is slower by nature, though local search and less competitive terms often move earlier – and a site with some history behind it will get there faster than a brand new one. You won't be waiting in the dark either way: we report monthly from the start, so you can see what's building before the results arrive. And if something isn't working by month three, we'll say so and change tack.

Yes – we're based on Durham Street in central Christchurch, and we work with clients right across Canterbury and the rest of New Zealand, from Auckland and Wellington through to regional centres. Most of what we do happens over video calls and shared reporting dashboards, so where you are makes very little difference to the work. Being local does help for photo and video shoots and getting around a table for strategy sessions – but plenty of our clients we've never met in person, and their campaigns run just as well. And if you're in Christchurch and would rather meet face to face, we'd genuinely enjoy that.