When someone asks AI for the best business in your industry,
do you come up?
Your customers have stopped scrolling through ten blue links. They ask ChatGPT, Gemini or Google's AI for a recommendation.
DIVE, the Digital Influence Visibility Engine, shows you exactly how your business appears across AI platforms, search, maps and reviews. Then it shows you what your competitors look like.
Why visibility isn't just about Google rankings anymore
For twenty years, being findable meant ranking on Google. That still matters — but it's no longer the whole picture.
AI assistants don't return a list. They return a recommendation. And they build that recommendation from whatever they can find, read and verify about your business: your website, your Google Business Profile, your reviews, your directory listings, and what other people say about you.
If that information is thin, out of date, inconsistent across platforms, or locked inside images and PDFs the AI can't read, you don't rank badly. You simply don't get mentioned.
Your competitor does.
That's a different problem from an SEO problem, and it needs a different kind of look at your business.
What your DIVE Scorecard actually looks at
Nine areas, scored out of 100. Every check gets a red, amber or green rating, so you can see at a glance what's working and what isn't.
AI visibility and readiness
Whether your site can be read, understood and cited by AI platforms — your E-E-A-T signals, structured data completeness, crawler access, content freshness, and how you appear across five AI assistants.
Local visibility
Google Business Profile depth — hours, photos, categories, posts, booking links — plus your listings across the major directories, and which ones contain wrong information.
Your whole service area
Our local grid maps where you rank across your entire service area, not just at your front door. This is usually where businesses find out they're invisible three suburbs over.
Reviews and reputation
How many reviews you have, your average rating, how recent they are, and how that compares to the businesses you're up against.
Search performance
Where you rank for the terms that matter, the opportunities you're closest to winning, your backlink profile, and any indexing problems stopping Google from seeing your pages.
Website and technical health
Mobile experience, security, sitemap and robots setup, heading structure, page titles and descriptions, image alt text, and duplicate content issues.
Turning visitors into enquiries
Whether your calls to action are visible on mobile and desktop, whether people can contact you in one tap, whether analytics is set up properly, and whether spelling errors are costing you credibility.
Advertising and social
Whether you're running paid search, which terms you're bidding on, your Facebook ad activity, and the health of your social profiles.
Your competitors, side by side
Every score above, run against the businesses you compete with. This is usually the part that gets people's attention.
Three ways to use DIVE
Start with the free scorecard.
Your DIVE Scorecard
- Your full DIVE report, scored out of 100
- All 200+ checks across AI, local, search, website, conversion and social
- Side-by-side comparison against your competitors
- A 15-minute conversation with our team to walk you through it
- Your competitors scored side by side on the same 200+ checks
Good for: finding out where you stand, with no commitment.
Deep Dive
- A 60-minute consultation, in person in Christchurch or online
- A written gameplan - what to fix, in what order, and why
- Prioritised by impact, so you're not guessing where to start
- Yours to keep and act on however you choose
Good for: businesses who want a proper diagnosis and a clear plan, and are happy to drive the work themselves. Implement it in-house, hand it to your web developer, or talk to us — no obligation either way.
Marketing Partner
- We deliver the gameplan with you, not just for you
- Built around your business, market and goals
- Senior marketing capability without hiring it
- Monthly reporting on what it costs and what it returns
Good for: businesses ready to execute. There's no standard package, because there's no standard business.
How it works
- Enter your website address
That's all we need to start. Nothing gets installed, and we don't need access to any of your accounts. - DIVE runs the analysis
More than 200 checks across your site, your listings, your reviews, your competitors and the AI platforms. - You get your scorecard
Scored out of 100, with red-amber-green on every check and plain-English explanations. No jargon, no vanity metrics. - We talk it through
A 15-minute call to answer your questions and tell you which two or three things we'd fix first. - You decide what happens next
Nothing, do it yourself, upgrade to a Deep Dive, or partner with us. All four are fine outcomes.
FAQs about DIVE
Is the DIVE Scorecard really free?
Yes. There's no cost and no obligation, and it includes a 15-minute conversation with our team. We offer it because it's the most useful way we've found to start a conversation — if you take the report and act on it yourself, that's a good outcome for us too.
What do I need to give you?
Your website address, and how to reach you. Nothing gets installed on your site and we don't need access to your Google, Meta or website accounts to run the report.
How long does it take?
Your scorecard is emailed to you within a few minutes of submitting. We'll then follow up to arrange your 15-minute walkthrough.
Can AI search really be measured?
Partly, and it's important to be straight about the limits. AI responses vary depending on the platform, how the question is asked, where the person is, and which version of the model they're using. So no tool can tell you your permanent AI ranking, because there isn't one. What DIVE measures is the things that reliably influence whether AI can find, understand, verify and recommend you — and how you appear across ChatGPT, Perplexity, Copilot, Gemini and Grok when it runs.
Will this tell me how to fix things?
The free scorecard tells you what's wrong and roughly how much each thing matters. The Deep Dive gives you a prioritised gameplan — what to fix, in what order, and why. If you want the fixing done with you, that's the partnership tier.
Do I have to work with you afterwards?
No. You can take the free report and get on with it yourself. The Deep Dive gameplan is yours to keep and hand to whoever you like.
What's the difference between DIVE and a free website grader?
Most free graders check your website. DIVE checks your whole online presence — your site, your Google Business Profile, your listings across directories, your reviews, your paid activity, your social profiles, your AI readiness and your competitors — and scores all of it in one place.
Do you work with businesses outside Christchurch?
Yes. We're based in Christchurch and work with businesses throughout New Zealand.
Is the $499 Deep Dive worth it if I already have the free report?
It's worth it if you want to know what to do rather than what's wrong. The free scorecard is a diagnosis. The Deep Dive is an hour with our team plus a written plan, sequenced by impact. If you're comfortable interpreting the report and prioritising the work yourself, the free version may be all you need.
What technology sits behind DIVE?
DIVE is an high performance review platform. We've configured it around the checks that matter for New Zealand businesses, and the analysis and gameplan come from our team.
What our partners say about working with us
Digital Influence online reviews
By partnering with industry leaders, we ensure seamless integration and optimal performance.
