SEO and Local SEO
Most people find you by searching. If you’re not in the results, on the map or on the page, they find someone else instead. We fix both.
SEO and local SEO: what’s the difference?
Both get you found on Google. They work on different parts of the results page, and most businesses need both.
Search engine optimisation
The work of making your website easier for search engines to understand and more likely to rank for what your customers search. It covers your content, your site’s technical health and the credibility signals pointing at it. Done well, it brings you traffic you don’t pay for every click on.
Local SEO
The same goal applied to your area. It focuses on your Google Business Profile, your map listing, your reviews and your local relevance, so you appear when someone nearby searches for what you do.
What’s included in our SEO
Everything it takes to get found on Google, on the page and on the map.
Audit and keyword research
We review your site’s structure, content and technical health, benchmark you against the competitors beating you, and find the searches worth going after.
Technical SEO
We fix what stops Google crawling and understanding your site: speed, broken pages, indexing issues, site structure and schema markup.
Content we write for you
We write the service pages and blog posts that answer what your customers are searching for, so you don’t have to.
Google Business Profile
We optimise your profile with accurate details, categories, photos and posts, so you show up in Google Maps and local results.
Local listings and reviews
We make your business details consistent across the directories Google draws on, and help you earn and respond to reviews.
Reporting that means something
Rankings, local map visibility and traffic, reported alongside the enquiries and calls they bring in.
SEO results: Kaiser Brew Garden
A Christchurch garden bar that barely showed up on Google Maps when people nearby searched for a garden bar.
From invisible to the top three on Google Maps across Christchurch
Each point on the grids above is a spot across Christchurch where someone searched “garden bar” on Google Maps. Before our local SEO work, Kaiser didn’t appear in the top 20 at 23 of the 25 points.
After, they rank in the top three at every point on the grid, so nearby customers find Kaiser first.
See how your business shows up with a free DIVE audit →What good search visibility gets you
SEO takes longer to build than ads, but what you earn keeps working for you.
Be found when it counts
Appear when someone is actively searching for what you sell, not interrupting them while they scroll.
Traffic you don’t rent
Ads stop the day you stop paying. Rankings you’ve earned keep working, which lowers what each new customer costs you over time.
Turn up in your own backyard
Show up on Google Maps and in local results, so nearby customers call, visit or enquire before they find a competitor.
Know what’s working
We report on the enquiries, calls and rankings that matter to your business, not numbers that just look good in a slide.
How we create and implement your SEO strategy
From the first audit to the results you see, and every step after.
Audit where you stand
We review your website’s structure, content and technical health, and your Google Business Profile alongside it. We benchmark you against the competitors beating you and find the searches worth going after, locally and nationally.
Fix the foundations
We clear what’s holding you back: technical issues, thin or missing pages, and inconsistent business details across the directories Google draws on.
Build on them
We write the pages and blog posts that answer what your customers search for, and grow the reviews, profile and local content that lift you in local results.
Measure, adjust, keep going
Search never sits still. We track your rankings and local visibility, report on the enquiries and calls they bring in, and adjust. This work compounds while it continues and slips backwards when it stops.
What you can count on
No vague promises and no strings. Just the work, and honest reporting on what it’s doing.
No ranking promises we can’t keep
Nobody controls Google, so we won’t guarantee a position. We commit to the work that moves rankings and tell you plainly how it’s going.
You keep everything
The content we write, the changes to your website and your Google Business Profile are yours. If we stop working together, it all stays with you.
An in-house team in Christchurch
Your SEO is handled by our own team in Christchurch, people you can meet and talk to.
A clear quote before we start
Every SEO plan is scoped to your market and goals, so you know what’s included and what it costs before any work begins.
Book a free strategy chat →SEO for your industry
We know what customers in our specialist industries search for, and what it takes to rank for it.
Trades and construction
Rank for the services and suburbs you cover, with a Google Business Profile that brings in calls and quote requests.
Trades and construction marketing →Aesthetics and skin clinics
Treatment pages that rank, reviews that build trust and a profile that turns searches into bookings.
Aesthetics marketing →Hospitality and restaurants
Show up on Google Maps when people nearby search for somewhere to eat or drink, like Kaiser Brew Garden.
Hospitality marketing →Automotive
Get found for servicing, repairs and vehicles in your area, with pages and a profile that turn searches into bookings.
Automotive marketing →SEO and local SEO FAQs
What’s the difference between SEO and local SEO?
SEO improves how your website ranks in standard search results. Local SEO improves how your business appears in Google Maps and local results for people searching nearby.
SEO focuses on your website. Local SEO focuses on your Google Business Profile as well as your site. Most businesses with a physical location or service area benefit from both.
Why does my business need SEO?
Because most buying decisions start with a search. SEO puts you in front of people at the moment they’re looking for what you sell, and unlike advertising, you don’t pay for every click.
Over time it lowers what it costs you to win each new customer.
Can you guarantee a #1 ranking on Google?
No, and be wary of anyone who does. Google decides rankings and changes how it ranks all the time, so nobody can promise a position.
What we can promise is the work that moves rankings: a technically sound site, content that answers what your customers search for and a strong Google Business Profile, with honest reporting on how it’s going.
How long before I see results?
Local SEO usually shows meaningful movement within three to six months. Broader SEO generally takes six to twelve.
Both keep compounding as long as the work continues, and both slip backwards if it stops, because your competitors don’t.
How much does SEO cost?
It depends on your market, your starting point and how competitive your search terms are.
We scope it after a free strategy chat, so you get a real number rather than a range that means nothing.
Do you write the content?
Yes. We write the service pages and blog posts that target what your customers are searching for.
You don’t need to find a copywriter or write it yourself.
Do I need a new website for SEO?
Not always. Many websites can rank well with technical fixes and better content.
If your site is slow, hard to update or built on a platform that holds you back, a rebuild can be the faster path. We’ll tell you which after we audit your site, and if you do need a new one, we design and build websites too.
Can local SEO help if I don’t have a shopfront?
Yes. Service-area businesses like trades, mobile services and consultants can rank for the areas they serve without a public address.
We target the specific areas you cover, so you appear for customers there.
How do you improve my local visibility?
We optimise your Google Business Profile, make your business details consistent across the directories Google draws on, target local search terms, manage and respond to reviews, and publish locally relevant content.
Together, those move you up in local results and on Google Maps.
How do you measure whether it’s working?
We track your rankings for target terms, your visibility across the local map grid and your organic traffic.
But the numbers we report on are enquiries, calls and, where we can measure it, foot traffic, because those are the ones that pay your wages.
Do I still need SEO if I’m running Google Ads?
They do different jobs. Ads get you visible straight away and stop the moment you stop paying. SEO takes longer to build and keeps working after.
Most of our clients run both, using ads for the searches worth paying for and SEO for the ones worth owning.
Does SEO still matter now that AI answers questions directly?
It matters differently. AI assistants and Google’s AI Overviews pull their answers from web content, so the goal shifts from ranking a link to being the source that gets quoted.
In practice that means clear answers, well-structured pages, real expertise and properly marked-up content. The work overlaps heavily with good SEO. What changes is what winning looks like.
What happens if we stop working together?
You keep everything. The content we write, the changes made to your website and your Google Business Profile all stay yours.
Rankings can slip over time once the work stops, because competitors keep going, but nothing we’ve built is taken away.
Book a free strategy chat!
What our partners say about working with us
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