How We Helped Letton Kerb and Channel Modernise a 50-Year-Old Business
Bringing a 50-Year-Old Business Into the Digital Age
After more than five decades in operation, Letton Kerb and Channel had built a strong reputation for quality and reliability across the South Island – but their digital presence hadn’t kept pace. Like many long-established construction businesses, they faced the challenge of standing out online and generating quality leads in an increasingly digital market. They needed a strategy that showcased their experience, their people, and the craftsmanship behind every project.
Modern Marketing for a Long-Standing Local Brand
We partnered with the Letton Kerb and Channel team to help bring their 50-year legacy into the digital space – combining storytelling, strategy, and smart marketing to connect their trusted reputation with a modern audience. The goal was to showcase the people behind the projects and build an online presence that generated genuine engagement and quality leads.
This approach included:
- AI-Optimised Blog Content: Creating personalised, SEO-friendly blog posts that highlight individual projects and help potential clients understand the scope and quality of Letton’s work.
- Website Conversion Optimisation: Testing and refining landing pages to improve lead quality and ensure every website visit drives meaningful results.
- Photo & Video Content: Capturing authentic on-site visuals that tell real stories, show the team in action, and make technical work relatable and engaging online.
By pairing thoughtful content creation with data-driven optimisation, we helped Letton Kerb and Channel modernise their marketing while staying true to the craftsmanship and authenticity that built their reputation.
A Stronger Digital Presence and Confident Online Identity
Since partnering with Digital Influence, Letton Kerb and Channel has seen a clear transformation in how they show up online. Their new content strategy has brought the team’s personality to the forefront, while AI-optimised blog posts and improved website structure have boosted visibility and lead quality. Most importantly, their team now feels confident in front of the camera – turning everyday projects into powerful, shareable stories.
