Bringing a 50-year-old South Island business into the digital age
How we helped Letton Kerb and Channel put their people and their craftsmanship online, with on-site video, project blogs and a website tuned to bring in quality leads.
Letton Kerb & Channel
Letton Kerb and Channel has been building kerb and channel for more than 50 years, and has a strong reputation for quality and reliability across the South Island.
Bringing a 50-Year-Old Business Into the Digital Age
After more than five decades in operation, Letton Kerb and Channel had built a strong reputation for quality and reliability across the South Island, but their digital presence hadn’t kept pace. Like many long-established construction businesses, they faced the challenge of standing out online and generating quality leads in an increasingly digital market. They needed a strategy that showcased their experience, their people, and the craftsmanship behind every project.
Modern Marketing for a Long-Standing Local Brand
We partnered with the Letton Kerb and Channel team to help bring their 50-year legacy into the digital space, combining storytelling, strategy, and smart marketing to connect their trusted reputation with a modern audience. The goal was to showcase the people behind the projects and build an online presence that generated genuine engagement and quality leads.
This approach included:
- AI-Optimised Blog Content: Creating personalised, SEO-friendly blog posts that highlight individual projects and help potential clients understand the scope and quality of Letton’s work.
- Website Conversion Optimisation: Testing and refining landing pages to improve lead quality and ensure every website visit drives meaningful results.
- Photo & Video Content: Capturing authentic on-site visuals that tell real stories, show the team in action, and make technical work relatable and engaging online.
By pairing thoughtful content creation with data-driven optimisation, we helped Letton Kerb and Channel modernise their marketing while staying true to the craftsmanship and authenticity that built their reputation.
A Stronger Digital Presence and Confident Online Identity
Since partnering with Digital Influence, Letton Kerb and Channel has seen a clear transformation in how they show up online. Their new content strategy has brought the team’s personality to the forefront, while AI-optimised blog posts and improved website structure have boosted visibility and lead quality. Most importantly, their team now feels confident in front of the camera, turning everyday projects into powerful, shareable stories.
We chose Digital Influence as our marketing partner because we like the way that they work! They have helped us with our social media, Google Ads, and our website, and we couldn't recommend them anymore.
