How Winnie Bagoes Built Cohesive Social Media, Boosted Results, and Found Confidence On Camera
Elevating Two Iconic Christchurch Restaurants
Winnie Bagoes has been a Christchurch favourite for decades, with the City branch already enjoying years of partnership with Digital Influence. When the Ferrymead location opened, the goal was to create a unified yet distinctive digital presence that reflected each venue’s personality, elevated their social media, and supported growth through new channels like Google Ads – all while keeping the authentic, community-driven spirit that makes Winnie Bagoes so loved.
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A Creative, Confidence-Building Digital Strategy
With a foundation of trust built over years of collaboration, our team worked closely with both locations to deliver a unified but flexible marketing approach that reflected each restaurant’s individuality.
We delivered:
- Cohesive Social Media Strategy – Created distinct yet complementary content styles for the City and Ferrymead branches, ensuring both stayed true to the Winnie Bagoes brand while appealing to their local audiences.
- Creative Collaboration – Led regular brainstorming sessions with the team to plan new campaigns, content ideas, and digital initiatives.
- Google Ads Launch – Introduced Google Ads for the first time, setting up transparent tracking to measure ROI and celebrate real results.
- Content Coaching & On-Camera Training – Transitioned the team from being behind the camera to confidently leading their own content, helping their social presence feel more authentic and engaging.
- Design & Brand Support – Provided ongoing creative design work across digital and in-store touchpoints, keeping the brand fresh and cohesive.
This holistic approach allowed Winnie Bagoes to grow its online presence, strengthen its community connection, and drive measurable results through a mix of creativity, collaboration, and strategy.
Cohesive Branding, Stronger Engagement, and a More Confident Team
Our partnership with Winnie Bagoes has resulted in clear, measurable progress across both locations. Their refreshed social presence now feels consistent and on-brand, Google Ads are driving new visibility and conversions, and the team has grown significantly in confidence on camera – creating more authentic, engaging content that truly connects with their audience.
