From 40% to 101% occupancy at the Avonhead centre
How we took over marketing for Annabel's Educare, with social ads, Google Ads, SEO and community content, and turned a centre running at a loss into one that's full.
Annabel's Educare
Annabel's Educare is a group of early childhood education centres providing quality care and education for pre-school children in Canterbury.
Filling Empty Spots and Turning Around a Struggling Centre
When Annabel first came to us, the Avonhead centre was sitting at just 40% capacity and operating as a financial loss leader. Without a clear, cohesive marketing strategy, growing enrolments felt like an uphill battle. Annabel's goal was clear: to reach at least 80% occupancy to turn the centre around and create a thriving part of the Annabel’s Educare group.
A Full-Service Partnership to Drive Enrolments and Growth
We partnered with Annabel to take full ownership of the group’s marketing strategy, allowing her and her team to focus on delivering quality early childhood education. This full-service partnership formed the core of a comprehensive Multi-Channel approach.
Our strategy included:
- Targeted Social Media Ads: We built and ran paid campaigns that connected with local parents actively searching for childcare options.
- SEO & Google Ads: We optimised their online presence to ensure Annabel’s Educare appeared in relevant search results for parents nearby, boosting visibility and organic traffic.
- Content & Community Marketing: We told the brand story through authentic testimonials, regular updates, and team highlights to build crucial trust and familiarity.
- Website Optimisation: We ensured a smooth, intuitive online experience with clear landing pages designed to convert interest into bookings for tours and making enquiries.
Every touchpoint was meticulously designed to convert interest into sustainable enrolments and support long-term growth.
Project Deliverables
- Strategy & Planning
- Social Media Ads (Meta)
- Google Ads & SEO
- Website & Landing Page Optimisation
- Content Calendar & Execution
Exceeded the Session Capacity Goals, and Enrolment Confidence Restored
The marketing strategy delivered a complete turnaround, driving the centre far beyond the initial 80% goal. Annabel directly attributes this success to our work. Annabel's Educare now grows with confidence, assured that its marketing is under expert control, providing consistent enrolment and strong brand visibility in the community.
Olivia Hale at Digital Influence has been instrumental in promoting our business and ensuring that we get new enrolments and keeping our business at the forefront of an extremely competitive market. We are extremely pleased with the work the team are doing behind the scenes.
See what we made
