A refreshed brand and new website for The Face, with every search ranking kept
We refreshed The Face's brand to match the calm, trusted clinic it had become, then wrote, designed and built a new Webflow website that leads every visitor to a free consultation.
The Face by Georgia Hale
The Face by Georgia Hale is a Registered Nurse-led injectables and skin clinic in central Christchurch, known for honest advice and natural results.
A Brand That No Longer Matched the Clinic
The Face had grown up, but its brand hadn't. The original look was bright, fun and playful, while the clinic had become calm, clinical and trusted. With no written brand rules, colours, fonts and shapes drifted from page to page, headings failed accessibility contrast, and the brand looked louder than the clinic sounded. The brief was to refresh the brand so it felt more premium, then carry it into a website that turns trust into bookings, without losing years of search visibility.
A Calmer Brand and a Webflow Site Built Around Free Consultations
We built the new brand from The Face's own promise: "The goal is to look like you. Just a little more rested." Then we carried it into a new website built around one idea: honest advice, natural results, no pressure.
• Brand refresh: A softer berry palette, Young Serif and Figtree type, one signature arch frame and real photos of Georgia, Courtney and the clinic. The wordmark people already recognise stayed, and every text pairing now meets WCAG AA.
• Brand guidelines and tone of voice: Two directions for Georgia to choose from, plus a documented voice that is honest, warm and never pushy, so the website, social and ads all sound like the same clinic.
• Website strategy and copy: A page for each treatment, a full FAQs hub, clear pricing and memberships, and an About page introducing Georgia and Courtney as Registered Nurses. Every page leads to a free consultation.
• Webflow build: Designed and signed off on a staging link, then rebuilt page by page in Webflow with mobile-tested layouts, accessibility features and Timely booking behind every "Book a free consultation" button.
• Every URL kept: All 37 pages Google had indexed still load at the same address, old voucher and blog links are 301 redirected, and the site switched over with no downtime.
• SEO, AI search and tracking: Search-led page titles, MedicalBusiness and FAQ schema, and answer-first content that AI tools can quote, with GA4, Google Ads, Meta Pixel and Clarity tracking carried across.
The result is a more elevated brand that sounds like the clinic, on a site that turns trust into bookings without losing the visibility The Face had built.
A Brand That Finally Matches the Clinic
The Face went live on theface.co.nz in November 2026 with a calmer, more premium brand and a website written around real client questions. Every ranking URL was kept, tracking carried across, and the clinic launched without a gap in bookings or search visibility. DI now looks after the site for the clinic.
I've genuinely loved working with the Digital Influence team. You've made the whole experience feel easy and enjoyable, and I've really appreciated how patient, supportive and understanding you've been throughout the process. I'm so happy with how the website has turned out! I absolutely love the fresh, clean and professional look, and I feel like you've really captured the vision I had for The Face and brought it to life. My business means so much to me, so having a website that truly reflects the brand and everything I've worked towards is really special. I'm so excited to have a website that I'm proud to share and that will help The Face continue to grow. Thank you again for bringing my vision to life. I'm genuinely so grateful and couldn't be happier with the end result! I'd happily recommend you to anyone looking to create a beautiful website.
See what we made
