80+ bookings in the first three weeks of a brand-new clinic
How we helped Georgia Hale launch The Face with a bold, fun brand and Google and Facebook Ads that turned launch buzz into bookings.
The Face
The Face by Georgia Hale is an aesthetics clinic, built to be bold, fun and vibrant in an industry where many clinics lean clinical and monochromatic.
Standing Out in a Saturated Market
In a competitive aesthetics industry where many clinics lean clinical and monochromatic, Georgia had a clear vision for The Face: bold, fun, and vibrant. The challenge was building a brand that not only reflected her personality but also established credibility and trust with potential clients, right from launch.
A Bold Brand, Backed by Smart Marketing
We partnered with Georgia to meticulously build The Face from the ground up, ensuring that every element of the identity and customer experience was perfectly aligned with her vision. This comprehensive approach encompassed a robust Multi-Channel strategy that delivered:
- Visual Identity: Colour palettes, mood boards, and visual identity assets that made The Face instantly recognisable, engaging, and memorable.
- Content Creation: An extensive professional photo and video library to powerfully tell the brand story and showcase Georgia’s expertise.
- Google & Facebook Ads: We implemented targeted, data-driven Google Ads and Facebook Ads campaigns to generate immediate hype, drive essential traffic, and secure immediate bookings in the critical weeks surrounding the launch.
By fusing a distinctive, personality-driven branding approach with smart digital marketing, The Face launched as a clinic people didn't just notice, they remembered and actively booked with. The brand stood apart visually and connected authentically, successfully turning initial awareness into immediate, measurable demand.
Bookings, Visibility, and Brand Momentum
An immediate, resounding success, the launch generated strong results within the first three weeks. The campaign achieved more than double the industry average click-through-rate on Google Ads, reaching over 51,000 people on Facebook. With this strong foundation and a distinctive identity, The Face is now perfectly positioned for sustained growth in the competitive aesthetics space.
Digital Influence has been amazing in helping me market my business. They helped me with all kinds of creative strategies to help market myself online and set myself apart from the competition. I truly could not have achieved anywhere close to the amount of success that I have had without them.
See what we made
