How Little India Increased Takeaway Sales with a Data-Driven Google Ads Strategy

The problem

Little India needed a more efficient Google Ads strategy to increase takeaway sales while reducing wasted ad spend on irrelevant searches. Their previous campaign lacked tracking, had no negative keyword list, and was attracting job seekers instead of potential customers.

The Solution

We developed a targeted Google Ads campaign using our “Where You Can Win” strategy. A mobile-first approach was implemented, ensuring tracking was properly set up to measure conversions.

To maximise ad performance, we applied the 80/20 rule, strategically allocating budget to high-converting time periods. Additionally, we:

Created a negative keyword list to prevent ads from appearing in irrelevant searches (e.g., job seekers searching for ‘Indian restaurant jobs’).
Set up KPIs and tracking tools to monitor and improve ad performance.
Optimised bids and ad placements to amplify reach potential during peak ordering times.

The Results

With a structured approach and data-driven optimisations, Little India achieved outstanding results:

18.5% conversion rate
$258,746 in sales generated
$11,684 total ad spend

By refining their Google Ads strategy, we ensured ad spend was efficiently utilised, driving more relevant traffic and significantly increasing takeaway sales.

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With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.

Arjun Gill

•

Little India

With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.

Arjun Gill

Little India

How Little India Increased Takeaway Sales with a Data-Driven Google Ads Strategy

The problem

The Solution

The Results

With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.

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