How Mag & Turbo Strengthened Their Search Visibility and Built Authority With a Multi-Channel Digital Strategy
Standing Out in a Competitive Market and Transforming Brand Perception
As a well-known nationwide franchise, Mag & Turbo already had strong brand awareness for wheels and accessories – but “tyres” wasn’t a service customers immediately associated with them. This gap meant they were missing out on high-intent search traffic and valuable store enquiries. Alongside this, stores across the country were experiencing different levels of visibility, leaving opportunities to improve local SEO, content consistency and lead quality through paid search. The challenge was clear: Increase search demand for tyres, drive high-quality leads into each store and strengthen Mag & Turbo’s position as a trusted automotive authority.
A Data-Led SEO and Google Ads Strategy Paired With Authentic, Trust-Building Content
Over the past year, our partnership has focused on elevating Mag & Turbo’s digital footprint across search, social and store-level visibility. With a clear focus on education, authority and brand alignment, we delivered:
• SEO & Google Ads Strategy: We optimised their website, improved keyword relevance and rebuilt Google Ads structures to capture tyre-related searches. This ensured that when customers thought “tyres,” Mag & Turbo appeared front and centre.
• National Visibility, Local Impact: By strengthening local SEO signals and aligning keyword targeting across multiple regions, stores saw noticeable increases in visibility, enquiries and for many locations, record months.
• Content Creation for Their Christchurch Store: With Christchurch as a long-standing DI client, we supported them with on-site video content, educational pieces and brand storytelling that showcased real technicians, real expertise and real customer care.
• Confidence on Camera: We worked closely with Kevin to help him show up authentically and confidently on video – a crucial part of humanising the brand and building trust with customers.
• Systems Support for Google Reviews: Because reviews heavily influence local SEO, we created an incentive-driven process that motivated stores to prioritise review collection. We tracked progress on a shared dashboard and celebrated monthly winners with morning tea deliveries – a simple system that delivered a big lift in local search visibility.
Through this multi-layered strategy, Mag & Turbo strengthened brand trust, search dominance and customer engagement across the country.
Record Months, Stronger Visibility and a Measurable Lift in High-Quality Enquiries
Our multi-channel strategy delivered immediate improvements across SEO, Google Ads and content performance, resulting in record months for several stores and a noticeable lift in high-quality enquiries. With stronger visibility for tyre-related searches, more confident on-camera content and a streamlined review process, Mag & Turbo now has a trusted, authoritative online presence that drives real results across the franchise.
