Local SEO

Be Found Where It Matters Most!

At Digital Influence, we recognise the power of Local SEO in connecting your business with the community around you. If you’re not optimising for local search, you’re missing out on a significant number of potential customers. Utilising tools like Google Business Profile (GBP), we can enhance your visibility in local search results, making it easier for customers nearby to find and engage with your business. A well-optimised GBP listing is a critical step in driving more local foot traffic, enquiries, and sales.

Our Local SEO services are meticulously designed to connect your business with the local audience effectively, ensuring that when potential customers are searching for services or products you offer, your business is at the forefront, ready to welcome them.

Digital Influence - Local SEO

3 Steps To Your Success

Our Local SEO service is a strategic blend of technical optimisation, local content creation, and targeted outreach, all designed to ensure that your business stands out in local search results. With Digital Influence, you gain a partner who not only enhances your local online presence but also helps you capture the local market effectively.

Step One

Local Market Analysis

We commence by evaluating your current local online presence, understanding your market’s unique attributes, and pinpointing key opportunities for local visibility. This involves a thorough analysis of your Google Business Profile, benchmarking local competitors, and identifying local SEO strategies to put you ahead.

Step Two

Optimised Local Listings

Crafting and optimising your GBP listing is just the start. We ensure that your business information is accurate, consistent, and fully optimised across all relevant local directories. This includes managing reviews, local citations, and ensuring your business is prominent in local search results.

Step Three

Digital Influence Team walking

Targeted Local SEO Strategies

We deploy a range of local SEO tactics tailored to your business needs, from optimising your website for local keywords to creating locally relevant content and engaging in local community outreach. Our aim is to build your local online reputation, boost your visibility in local search, and drive more customers to your doorstep.

Frequently Asked Questions

Local SEO is the process of optimising your online presence to attract more business from relevant local searches. It’s crucial for any business with a physical location or that serves a specific geographic area. Effective Local SEO increases your visibility in local search results, making it easier for potential customers to discover your business, which can lead to increased foot traffic, higher conversion rates, and enhanced local brand recognition.

We can enhance your local online visibility by optimising your Google Business Profile and ensuring your business information is consistent and accurate across all local listings. We employ targeted local keywords, manage your online reviews, and create locally relevant content. This comprehensive approach not only boosts your search engine rankings for local queries but also improves user engagement with your business online.

Absolutely, Local SEO can also benefit service-area businesses or those without a physical storefront. By targeting specific geographic areas where you offer your services, Local SEO helps increase your visibility to potential customers in those areas, enhancing your chances of being contacted for your services, even if you don’t have a physical location.

We track and measure the success of our Local SEO efforts using various metrics, including improvements in local search rankings, increased visibility in local search results, growth in website traffic from local searches, and enhanced visibility on Google Maps. We also monitor the volume of local enquiries, calls, and, where applicable, foot traffic, to provide a comprehensive view of how our Local SEO strategies are benefiting your business.

The timeframe to see results from Local SEO can vary, but typically, businesses start to notice significant improvements within 3-6 months of consistent Local SEO activity. However, Local SEO is an ongoing effort, and continuous optimisation is key to maintaining and improving your local search presence, especially as search engines frequently update their algorithms and local market dynamics evolve.

Kaiser Brew Garden's Local SEO Transformation

Before The Strategy

When we first started working with the team at Kaiser Brew Garden, they hadn’t optimised their Google Business Profile to take advantage of a number of keywords. For one of the main keywords, “Garden Bar” most of the regions across the city weren’t ranking (N/F). This was interesting considering amazing organic rankings.

Local SEO ranking - Garden Bar, Christchurch. Before Working on it.

After Strategy Execution

The results of our work mean that people are finding Kaiser Brew Garden further afield than just the central city. From 23/25 grid points being low to a great result ranking 25/25 in the top 3 results (average of 2.1 across the city). We are specialists at local SEO and this is just one example of the power of local search done well.

Local SEO ranking - Garden Bar, Christchurch after strategy

7 Things That Can Help Improve Local SEO

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Are You Ready To Win?

Our Local SEO services effectively connect your business with local customers, ensuring you’re the top choice for their needs. Book a call and let’s help you grow your sales!

"Actively monitor and respond to your reviews on Google, Facebook, and other sites - it's crucial for your business."

Scott Wilson | Founder | Digital Influence