Local SEO - Be Seen Online by Locals

The Importance of Local SEO for Businesses

For small to medium sizes businesses, Local SEO is arguably the most important part of the overall SEO strategy. To be visible in a way to your customers that lets them know you are open, you have the product or service available and your reviews say you are trustworthy and an expert in your field is a really powerful thing.

Ranking for Local is very different from the blue links we are all used to in Google. The map pack is closely integrated with your Google Business Profile and so this has to be a priority.

Book a call with Scott

The Impact of Online Reviews on Consumer Behavior

A Growing Importance of Online Reviews

According to BrightLocal, only 2% of consumers have never read an online review. This means that almost every consumer now reads online reviews. In fact, 98% say they read online reviews occasionally, while 77% say they read them frequently or always. The percentage of people who never read online reviews has decreased significantly – from 13% in 2020 to only 2% in 2021. These figures show the growing importance of online reviews in shaping consumer behaviour.

To do well in Local SEO you need good 4 or 5-star reviews frequently, we can help with that!

Local SEO Ranking Grid

7 Things that can help improve Local SEO

1. Create and claim your Google My Business profile (This enables you to respond to Google reviews).
2. Get listed in online directories and local listings
3. Make sure your primary category is correct for your business
4. Use location-specific keywords in your website content
5. Get local backlinks from other businesses and organizations in your area
6. Post updates to your Google Business Profile. Google loves to see fresh content!
7. Use social media to engage with your local community. Monitor and respond to online reviews on Google, Facebook, and other review sites. I can’t stress enough how important this is.

By implementing these techniques, you can improve your visibility in local search results and attract more local customers to your business.

Before the Strategy

When we first started working with the team at Kaiser Brew Garden, they hadn’t optimised their Google Business Profile to take advantage of a number of keywords. For one of the main keywords, “Garden Bar” most of the regions across the city weren’t ranking (N/F). This was interesting considering amazing organic rankings.

Local SEO ranking - Garden Bar, Christchurch. Before Working on it.

After Strategy Execution

The results of our work mean that people are finding Kaiser Brew Garden further afield than just the central city. From 23/25 grid points being low to a great result ranking 25/25 in the top 3 results (average of 2.1 across the city). We are specialists at local SEO and this is just one example of the power of local search done well.

Local SEO ranking - Garden Bar, Christchurch


“With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.”

- Arjun Gill

Little India

“Their knowledge on how digital media works, it really is so beneficial to your business. I couldn’t recommend them anymore.”


- Brendan Holt

Display Photo & Video

“They are great to work with. Always challenging us, coming to us with new innovations and keeping us up to date with what’s happening daily. I highly recommend them to anyone in the future”

- Mike James


“The added value that we were getting provided by Digital Influence has been extraordinary.”

- Mason Lattimore

Kaiser Brew Garden

“If we didn’t have the presence we do on Google and Facebook, we wouldn’t be where we are today”

- Kane Lawson

My New Start

“I want to give a big shout-out to Digital Influence. Scott, Olivia and the team have been amazing. They do all our online advertising, social media and Google for us, and they push the hell out of the marketing for us and our online business, which has been phenomenal.”
- Kevin Eder

Tradestaff Workwear

Are You Ready To Win?

Book a call and let’s help you grow your sales

"Monitor and respond to online reviews on Google, Facebook, and other review sites. I can't stress enough how important this is for your business"

Scott Wilson | Founder | Digital Influence