How Much Should You Spend on Marketing?

Use this calculator to get a clear idea of what a sensible marketing budget looks like for your business.

Marketing Budget Confidence Calculator

A practical way to answer: “How much should I spend on marketing?” Get a clear budget with guardrails using either MER (revenue-to-ad-spend) or CAC/LTV logic.

MER (Marketing Efficiency Ratio) Method

Current Monthly Revenue

Your current monthly total revenue.

Target Revenue Growth

How much you want to grow revenue next period.

% Revenue Driven by Marketing

Portion of total revenue you expect to be influenced by paid/marketing.

Target MER

Revenue ÷ Ad Spend. Higher MER = leaner spend. Typical range 3–6.

Recommended Budget

Conservative–

Core–

Aggressive–

As % of Revenue–

Budget (this period) MER –

Revenue Target (this period)–

Implied MER / CAC–

Guardrail Check–

Rules of thumb: Mature brands often spend 5–12% of revenue on marketing; growth brands 12–20%+. Use the method that fits your model, then pressure-test with capacity and cash flow.

Disclaimer: This is an estimate only, not a guarantee of results.

Watch: How to find your "Sweet Spot" budget.

In this short video, we break down how to use the MER and CAC/LTV methods to ensure you aren't under-investing in growth or over-spending on inefficient channels.

Ready to turn these numbers into a high-growth roadmap?

A budget is just a number until you have a strategy to deploy it. Book a free 15-minute Strategy Chat to discuss your results and see how we can help you hit your target revenue.

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