These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.
Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear communication between the business and the agency, having transparency with results, and understanding the unspoken expectations between the business and the agency.
Then Scott breaks down the importance of having a deep understanding of the business and the marketplace and providing flexible options for growth.
Key Takeaways
* Marketing requires a long-term commitment
* Focus on strategy first, then tactics
* Understand the value of your customers to determine your marketing budget
* Consistency in message and frequency is essential for success
Make no mistake, by addressing the five common fears in marketing, your businesses can overcome these challenges and achieve growth in any marketplace.
Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.
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