Dont Turn Off Your Marketing
Scott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.
In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.
Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.
Here’s what you will discover in this episode of the Marketing 4 Business Podcast…
- Ogilvy’s Influence: Inspired by Ogilvy’s scientific advertising approach, Michael’s journey began as an advertising cadet at the New Zealand Herald.
- Relentless Focus: Michael spearheaded the successful launch of New Zealand’s first glossy computer journal, Interface, attracting major advertisers.
- Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.
- Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today’s digital age.
- Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.
- Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.
- Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.
- Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.
- Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.
- Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.
Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.
Have fun and enjoy listening, learning, and taking action from this podcast!
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