LinkedIn, Whisky, Marketing & More

LinkedIn, Whisky, Marketing & More

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital. 

Here’s what you’ll learn in this Marketing 4 Business Podcast episode: 

Whiskey, Storytelling, and Career Transitions:
– The art of selling whiskey through storytelling and personal connections.
– Insights into Dave’s career shift from whiskey sales to business banking. 

Financial Stress in Small Businesses:
– Challenges faced by SMBs in securing finance and the importance of looking beyond numbers.
– The consistent nature of financial issues across business scales. 

LinkedIn for Personal Brand and Business:
– How strategic use of LinkedIn can lead to professional opportunities and recognition.
– The value of personal branding in networking and business growth. 

Consistency in Marketing and Funding Gap:
– The significance of consistency in marketing and learning from paid advertising.
– Identifying market gaps between venture capital and private equity. 

Imposter Syndrome and Pitfalls in Business:
– Dealing with imposter syndrome and the real value of an MBA.
– Emphasising cash flow and client relationships over elaborate business plans.

Tips for Funding and Acquiring Businesses:
– The risks of leveraging personal assets for business funding.
– Five key steps for successful business funding or acquisitions. 

Don’t miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.

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