The Magical Marketing Number: Understanding Your Lifetime Value.
In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times.
Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:
* Calculating The Magic: Scott shares how to calculate the magic so you can start confidently marketing your business.
* Out-Marketing Your Competitors with LTV – Determine how much you will spend to acquire a new customer and out-market your competitors.
* Enticing Potential Customers with Irresistible Promotions – discover insights into irresistible offers and promotions that can help break customers’ habits and increase confidence in tough economic times.
* High-Value LTV – Find out why understanding your lifetime value is particularly crucial for businesses with high-value items.
* The Sweet Spot for Marketing Spend – Scott shares his percentage formula for insights on marketing spend as a revenue percentage and finds the sweet spot for businesses looking to scale and grow.
* Marketing with Confidence – Learn how a strategy-first approach to marketing can increase confidence and success in the marketplace.
* Moving the Needle – the number that, if you understand, can move the needle furthest in your business.
* Real-world Marketing – real-life examples of how understanding lifetime value has helped businesses attract and retain customers.
And so much more.
Have fun, and enjoy listening and learning from this number-crunching, recession-busting business podcast.
P.S. Connect with Scott for a chat via Calendly