Sales is a Skills Game.
Scott is back this week interviewing sales legend and published author Mike Brunel.
In this engaging episode, you’ll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business.
Here’s what you will discover in this episode of the Marketing 4 Business Podcast
- Mike’s journey from sheep shearing to a multi-million-dollar media empire, showcasing the power of persistence and seizing opportunities.
- The importance of consistency and frequency in marketing for building reputation and relevance.
- How advertising engagement over 12 months can significantly boost business growth, illustrated by NRS Media’s success.
- The challenges and strategies for taking marketing ideas international.
- The significance of a customer-focused mindset in sales and the value proposition.
- The doctor-like approach to sales, including customer qualification and research.
- The role of training, consistency, and frequency in building business reputation, as exemplified by companies like Kellogg’s.
- The importance of having the right team for success, as successful individuals are often eager to help others succeed.
- The five steps to sales success: daily training, product knowledge, benefit highlighting, storytelling, and case study mastery.
- Becoming the ‘price whisperer’ by finding the right price-value balance for maximum sales potential.
This episode provides actionable insights to enhance your sales skills and offers inspiration from Mike’s remarkable journey. Don’t miss this opportunity to master the art of selling.
Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.
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