Here’s a snapshot of what you will discover in ‘Use PASTA to Sell Faster In A Recession’.
* Your Marketing Edge – the best way to get the edge in the marketplace when marketing your business in tough times.
* Stand Out In Tough Times – Scott shares how any business can use this sales copywriting formula to generate sales in any market.
* Direct Response Copywriting – why it’s different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!
* Problem vs Solution Copywriting – the reason why most businesses’ copy fails to hit the mark in tough times and how to fix it.
* Enter The Conversation – how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!
* PASTA In Action – Scott shares a step-by-step example of his PASTA framework in action.
* Testimonial Gold – the perfect way to think about testimonials and to use them to become an authority.
* Success Leaves Clues – Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.
