In 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.
In this episode, Scott shares part of his light bulbs moment and his sales-generating copywriting formula, PASTA.
Here’s a snapshot of what you will discover in Use PASTA to Sell Faster In A Recession.
* Your Marketing Edge – the best way to get the edge in the marketplace when marketing your business in tough times.
* Stand Out In Tough Times – Scott shares how any business can use this sales copywriting formula to generate sales in any market.
* Direct Response Copywriting – why it’s different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!
* Problem vs Solution Copywriting – the reason why most businesses’ copy fails to hit the mark in tough times and how to fix it.
* Enter The Conversation – how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!
* PASTA In Action – Scott shares a step-by-step example of his PASTA framework in action.
* Testimonial Gold – the perfect way to think about testimonials and to use them to become an authority.
* Success Leaves Clues – Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.
* And so much more.
If you want to sell more, you should listen to this sales-generating podcast today.
Enjoy this episode and as always, have fun and take action.
P.S. Connect with Scott on Linkedin