Use PASTA To Sell Faster In A Recession
In 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.
In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA.
Here’s a snapshot of what you will discover in ‘Use PASTA to Sell Faster In A Recession’.
* Your Marketing Edge – the best way to get the edge in the marketplace when marketing your business in tough times.
* Stand Out In Tough Times – Scott shares how any business can use this sales copywriting formula to generate sales in any market.
* Direct Response Copywriting – why it’s different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!
* Problem vs Solution Copywriting – the reason why most businesses’ copy fails to hit the mark in tough times and how to fix it.
* Enter The Conversation – how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!
* PASTA In Action – Scott shares a step-by-step example of his PASTA framework in action.
* Testimonial Gold – the perfect way to think about testimonials and to use them to become an authority.
* Success Leaves Clues – Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.
And so much more…
Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.
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