Got a great product or service but feel like your message just isn’t landing? You’re not alone.
In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.
They dive into how to write messaging that actually moves people (not just ticks boxes), why “full-service” isn’t a selling point, and the power of storytelling to create connection and drive action. Plus, Scott shares his go-to “PASTA” copywriting framework and why your messaging should be compelling, not just convincing.
If your website, ads, or socials aren’t converting like they should, this episode will help you find the gaps and fix them fast.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
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