Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.
In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.
Kaushik shares how he went from engineering to video strategy, why most business owners are sitting on a goldmine of untapped knowledge, and the easiest way to turn FAQs into content that works. You’ll learn why consistency beats perfection, how to beat the fear of looking silly, and why video is a long-term asset in a world of short attention spans.
If you’ve been thinking about video but keep putting it off, this episode will help you get out of your own head and finally hit record.
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