Google Advertising

Maximise Your Sales with Targeted Google Ads Campaigns!

With Google Advertising, your business has the opportunity to connect with new customers daily, offering an unparalleled platform for growth and visibility. At Digital Influence, we’ve been mastering Google Ads since 2004, evolving with every algorithm update and new feature to ensure our clients receive the most advanced and effective advertising strategies.

Whether you’re taking your first step into the world of digital advertising with a modest budget of $10 a day or looking to amplify your existing campaigns, our team is equipped to scale your efforts to match your business’s growth aspirations. Our approach is data-driven and results-focused, aiming to enhance your brand’s visibility, drive targeted traffic to your site, and, most importantly, increase conversions and sales.


Google Advertising

3 Steps To Your Success

Our Google Advertising service is designed to place your brand in the spotlight, ensuring that your ads reach your target audience at the right time and place. By choosing Digital Influence, you’re not just getting an ad service; you’re embracing a strategic partner dedicated to your growth and success in the digital space.

Step One

Custom Campaign Strategy

Our process begins with a deep dive into your business goals, target audience, and market landscape. We leverage this understanding to craft a Google Ads strategy that aligns with your objectives, focusing on high-impact keywords and effective ad placements to maximise your ROI.

Step Two

Ad Creation and Optimisation

We create compelling ad copy, design engaging visuals, and meticulously optimise every aspect of your campaigns for peak performance. Our team ensures that your ads not only attract attention but also inspire action, driving conversions and contributing to your business growth.

Step Three

Digital Influence Team walking

Continuous Monitoring and Refinement

We monitor your campaign performance closely, making data-driven adjustments to continuously refine your strategy. This proactive approach ensures your ads remain effective, cost-efficient, and aligned with your evolving business needs.

Frequently Asked Questions

Google Advertising, also known as Google Ads, is a platform that allows you to display ads on Google’s search engine results pages and network sites. It benefits your business by increasing visibility, attracting targeted traffic, and driving more conversions. With Google Ads, you can reach potential customers precisely when they’re searching for the products or services you offer.

At Digital Influence, we tailor Google Ads campaigns by first understanding your business goals, target audience, and market competition. We then create custom strategies that include selecting relevant keywords, designing compelling ad copy, and targeting specific demographics and locations. Our approach ensures that your campaigns are focused on achieving your specific business objectives.

Google Advertising is flexible, allowing you to start with any budget, big or small. While you can start with as little as $10 a day, the right budget for your campaign depends on your industry, competition, and advertising goals. We can help you determine an optimal budget to ensure your campaigns are competitive and yield meaningful results.

Success in Google Ads is measured using various metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign profitability. We continuously monitor these metrics and adjust campaigns to optimise performance, ensuring your advertising spend delivers the best possible return on investment.

The time frame for seeing results from Google Advertising can vary, but it’s possible to start seeing increased traffic and conversions within a few days of launching a campaign. However, it may take several weeks or months to fully optimise the campaign and realise significant ROI, as ongoing adjustments and optimisations are key to long-term success.

Maximising ROAS for Tradestaff Workwear

Tradestaff Workwear equips its customers with top-quality workwear designed to go the distance. We observed the cost per conversion of their campaigns creeping up from $9 to $20 in Q4 of 2022, signalling a need for more consistency. Our goal was to ensure the targeting and keywords were a precise match for their offerings, drawing insights from the best-selling items in their physical store to inform our digital strategy.

Navigating the competitive landscape of workwear on Google Ads is challenging, yet our efforts have yielded great results. As of October 2023, our campaigns achieved a remarkable return on ad spend (ROAS) of 978.6%, translating to nearly 10 times the advertising investment. With the cost per conversion now stable, Tradestaff Workwear is in a strong position to maintain, and potentially exceed, these robust results moving forward.

TradeStaff Workwear - Google Ads

Are You Ready To Win?

By partnering with Digital Influence for your Google Advertising needs, you’re setting your business up for enhanced visibility, increased traffic, and, most importantly, growth in sales.

Book a call and let’s chat about how Google Advertising can elevate your business. 

“You can’t grow your business if you don’t know how much it costs to get a customer.”

Dean Warwick | Search Marketing Expert | Digital Influence