Link-building strategies that work in 2023.

The guidance on how to get your content to rank high in search results has changed over the years.

The focus is always on Google, which is the world’s leading search engine, and it often  makes changes to its algorithms that require content marketers to adapt their strategies.  

The algorithm updates that Google makes can often make or break sites. If it significantly  changes ranking signals, some sites can end up losing a big chunk of their traffic overnight, and  getting it back seems almost impossible.

However, there’s one SEO best practice that has stood the test of time and that’s link building. It  has been used since the very early days of the online search engine. Quality inbound links are still viewed as a positive ranking factor by Google and other search engines.

Unfortunately, a lot of people try to take shortcuts when it comes to link-building by employing  methods that are frowned upon. Blackhat link-building strategies are most certainly going to get  your site penalised and so is buying copious amounts of backlinks from spammy websites. 

What is link building?

Link building is the name of the process through which a landing page on your website is given a  hyperlink on another website. When someone clicks on that link on the other website, they’ll be  taken to your landing page. The aim here is to improve search engine visibility. 

These backlinks can be obtained in a variety of ways. For example, a website might organically link to your homepage or a post on your blog just because they found your content to be interesting. You can also develop and execute well thought out strategies to reach out to relevant websites in your niche to gain new backlinks.

Why is link-building important for improving search rankings?

To understand this, it’s important to realise how Google changed online search as we know it.  Back in the day, outdated search engines like Alta Vista were ranking websites based entirely  on the webpage’s content. Google switched things up with its PageRank Algorithm which also  ranked how many people were linking to a particular page.

Google views inbound links as a measure of the content’s quality. The assumption here is that if a  lot of people are linking to the content, chances are that they find it to be relevant. So others who  search for a similar query will likely be shown the results that have a greater number of  backlinks. 

Over the years, Google has refined this further so that it’s not about the quantity of the backlinks  but the quality. Even if you have a million inbound links from spammy websites with low  domain authority scores it won’t help improve your rankings. On the other hand, even a few links  from high-quality websites that are relevant to your niche can help push your content further up  the rankings.

2023 link building strategies to follow.

Create helpful visual assets.

Providing value through your content is a great way to gain inbound links. People who come  across your content and find it useful will likely link back to it, particularly if it’s going to be  useful for their audience.

Infographics, charts, diagrams and other visual assets tend to do very well online. They enable  people to get the gist of what they’re looking for far more easily than a lengthy blog post. This  strategy effectively doubles the exposure since not only will they link back to your website but  likely also share the visual assets you have created on theirs.

Post guest blogs on relevant websites.

This is one of the oldest yet among the most successful link-building strategies, but in 2022 it  doesn’t quite work in the same way that it used to. Large-scale link-building campaigns through  copy/paste guest blog content are usually picked up by Google and your website can end up  getting penalised for it.

What you need to do instead is reach out to websites that you can provide real value to through  your content. If they agree to take on your guest post, create high-quality content that will remain  unique to that site. This way, a link that’s naturally placed in that post has a much higher chance  of achieving the objective.

Don’t forget about internal link building.

A lot of people seem to forget that link building efforts shouldn’t just be focused on inbound  links. Internal linking, which is when you link to your own content, is equally as important for  SEO. The great thing about it is that internal linking is entirely within your control, so you can  maximise its potential.

Internal links are a great way to help Google understand your content so that it can be ranked  appropriately. They enable the algorithm to find new high-quality content and can also be used to  direct traffic to the most important pages on your website.

Leverage Reddit for inbound links.

There’s just about something for everyone on Reddit and chances are that whatever your niche is,  it already has a subreddit and community on Reddit. This presents you with a great opportunity  to expand the reach of your inbound link-building efforts.

It’s important to note that Reddit users won’t likely appreciate you spamming their subreddits  with links aggressively. The idea should always be to add value to that subreddit through content  and build a good reputation over time so that when you do ultimately share links, they will be well received.

Write testimonials and reviews.

If you’re considered to be a leading authority in your niche, you can take advantage of the  opportunity and gain some valuable links for your website. You’re likely working with partners  and organisations that provide services crucial for your brand.  

Reach out to them and ask if they would like to have a testimonial or review of their product  from you. Given your position as a leader, it’s likely that they’ll want to have that on their website  to attract more customers. The testimonial or review you create for them can include a backlink  to your site. 

Link building isn’t dead, it just requires more diligence.

It’s easy to give up on this process since it tends to be tedious and isn’t nearly as easy as it used  to be before. However, there’s still incredible value to be unlocked from a well thought out link building campaign.

Create one with diligence and eventually, you’ll start to see results. As the links keep rolling in,  you’ll see how your content rankings begin to improve in search results.


Meta Title  Link building strategies that work in 2023 – Digital Influence
Meta Description Link building in 2023 isn’t what it used to be but continues to be an effective SEO strategy. Here are some of the best link-building strategies you can use.
Primary Keyword  2023 link building – Yoast
Secondary Keywords  Link building in 2023

Want help with your business website?

Let’s have a chat and explore how our team can help your business thrive online.

Contact us today to learn more about our digital marketing services and how we can help your business succeed.

Share This

Related Posts