How Car Money Cut Through the Noise with 3.2 Million Video Views
Standing Out in a Crowded Finance Market
Car Money needed to build trust and generate leads in a highly competitive car finance space. Previous Google Ads efforts had failed, and pandemic-era financial uncertainty was making potential customers even more cautious. They needed a new way to connect with people – one that would break through fear, pressure, and scepticism.
Targeted Video Ads with a Clear, Human Message
A strategic video-led campaign that combined emotional relevance with clear messaging. Instead of generic product pitches, we leaned into real concerns – cost of living pressure, job security, and the need for transparency in finance.
Here’s what we did:
- Used our proven 3-step video formula to build connection and credibility
- Targeted a specific age group and interests relevant to the finance offer
- Delivered a human-centred message: “Here’s what I offer” with real value
- Ran the campaign through Meta (Facebook) using both feed and video ads
This wasn’t just about reach – it was about creating genuine interest and a sense of security for buyers.
This campaign worked because it spoke directly to people’s lived experience. Rather than pushing finance, we focused on understanding the audience's needs and offering real solutions in a relatable, transparent way.
A Breakthrough in Reach and Engagement
Ongoing brand awareness and trust in a previously underperforming channel. Car Money received a surge in leads and Facebook engagement, especially around Ute finance. The campaign proved that with the right message, format, and targeting, even the most competitive industries can connect and convert.
