How CBS Co-op Achieved a 73% Increase in Leads with a Strategic Growth Plan
Reaching More Trade Businesses with the Right Message
CBS Co-op was already experiencing some success, but wanted to take its growth to the next level by attracting more trade businesses to join its cooperative. They needed a marketing partner who could not only manage day-to-day execution but also develop a long-term strategy for scalable lead generation. The challenge was creating a consistent and compelling marketing presence that would convert more of the right businesses into shareholders.
A Full-Service Marketing Partnership with Strategy at the Core
As CBS Co-op’s marketing partner, we took ownership of their end-to-end marketing, ensuring every channel worked together to increase brand visibility and drive leads. With a strategy-first approach, we:
- Refined CBS’s key messaging to better resonate with trade business owners.
- Implemented consistent campaign execution across Meta and Google Ads to improve conversions.
- Delivered ongoing optimisations through data analysis and A/B testing.
- Created evergreen and campaign-based content to build trust and awareness throughout the buyer journey.
This approach provided CBS with not just more leads, but more of the right ones. Our relationship with CBS is rooted in collaboration. With regular planning and reviews, we’ve been able to shift from reactive marketing to proactive growth, using data and insight to keep campaigns performing and evolving over time.
Increase in Leads and Sustainable Growth
With a clear plan and full-funnel strategy in place, CBS Co-op saw a significant lift in performance. Higher-quality enquiries from ideal shareholder prospects. A reliable strategy continues to scale effectively month after month, proof that when you align marketing execution with business goals, sustainable growth follows.
