How House of Travel Strengthened Brand Identity and Boosted Engagement with Short-Form Video
Refreshing a Trusted Brand for the Digital Era
House of Travel Christchurch City is a well-established name in the travel space, but they wanted to modernise their digital presence and better engage with new audiences – without losing the trust and credibility they’d built over decades. The challenge was to evolve their online identity and stand out from other House of Travel branches while staying true to their local values.
Strategic Content and Video That Brings the Brand to Life
To successfully transition the brand into a more dynamic digital space, we implemented a refined Social Media Strategy focused on modernisation and authentic human connection, anchored by short-form video content. This was a key component of our Multi-Channel strategy. Our deliverables included:
- Social Media Strategy: Developed a vibrant, story-led content approach that effectively balanced travel inspiration, team highlights, and informative posts tailored specifically to their target audience.
- Short-Form Video Production: Produced highly engaging videos that authentically showcased the deep knowledge, distinct personality, and genuine passion of the House of Travel team.
- Instagram Optimisation: Overhauled the Instagram grid to function as a visually cohesive, informative, and aspirational digital storefront, designed to inspire, inform, and ultimately convert followers into customers.
By blending strategic content planning with personality-driven video, House of Travel Christchurch City was able to elevate its digital identity and connect with audiences in a more relevant, authentic way. The team became the face of the brand, reinforcing trust and creating stronger personal connections.
A More Relatable, and Engaging Brand
The content refresh generated immediate results in visibility and engagement, while building a foundation for long-term growth. House of Travel Christchurch City now has a polished, modern online presence that drives bookings by perfectly matching the warmth, knowledge, and care their team brings to every itinerary, solidifying their status as the go-to choice for all travellers.
