How House of Travel Strengthened Brand Identity and Boosted Engagement with Short-Form Video
Refreshing a Trusted Brand for the Digital Era
House of Travel Christchurch City is a well-established name in the travel space, but they wanted to modernise their digital presence and better engage with new audiences – without losing the trust and credibility they’d built over decades. The challenge was to evolve their online identity and stand out from other House of Travel branches while staying true to their local values.
Strategic Content and Video That Brings the Brand to Life
To bring their brand into a more dynamic digital space, we introduced a refined content strategy focused on modernisation and human connection – anchored by short-form video.
We delivered:
- Social Media Strategy – Developed a vibrant, story-led content approach that balanced travel inspiration, team highlights, and informative posts tailored to their audience.
- Short-Form Video – Produced engaging videos that showcased the knowledge, personality, and passion of the House of Travel team.
- Instagram Optimisation – Curated the Instagram grid as a visually cohesive and informative digital storefront – designed to inspire, inform, and convert.
Reflection
We saw an increase in inbound enquiries, with users referencing the video content in DMs and in-store. By blending strategic content planning with personality-driven video, House of Travel Christchurch City was able to elevate its digital identity and connect with audiences in a more relevant, authentic way. The team became the face of the brand—reinforcing trust and creating stronger connections.
A More Relatable, and Engaging Brand
The content refresh generated immediate results in visibility and engagement, while building a foundation for long-term growth. House of Travel Christchurch City now has a polished, modern online presence that drives bookings by perfectly matching the warmth, knowledge, and care their team brings to every itinerary, solidifying their status as the go-to choice for all travellers.
