How Novus Glass Increased Bookings by 1,900% with the ‘Chip in with Novus’ Campaign
Differentiating in a Competitive Market
NOVUS Glass wanted to differentiate itself from competitors and appeal to the growing number of consumers who prioritise sustainability and social responsibility in their purchasing decisions. They needed a campaign that would increase brand preference while making a meaningful impact.
A Purpose Driven Multi-Channel Campaign
To align with shifting consumer values, we partnered with Trees That Count to launch the ‘Chip in with NOVUS’ campaign. This initiative positioned NOVUS as a socially responsible brand, allowing customers to contribute to a greener future—every windscreen repair or replacement resulted in a donation towards planting native trees across New Zealand.
The campaign launched on August 1st and was executed through a comprehensive multi-channel strategy, including:
- TV commercials and radio advertising to build widespread awareness.
- Google Ads & SEO to drive online traffic and enhance visibility.
- Facebook campaigns to foster engagement and expand their online community.
- Sponsored content on Stuff & Newshub to strengthen brand credibility and reach.
Reflection
Despite Auckland entering its longest lockdown just two weeks after launch, the campaign continued to drive record-breaking website traffic, social engagement, and conversions, solidifying NOVUS Glass as a brand that consumers actively choose for both quality service and sustainability.
Bookings increased by 1.9K% with the ‘Chip in with Novus’ Campaign.
With over 4,835 native trees donated (now 17K+ and growing), the ‘Chip in With NOVUS’ Campaign successfully influenced consumer behaviour and significant measurable results.
Increase in post-engagement rates after campaign launch.
Boost in organic traffic to the website post-campaign launch.
Project Deliverables
Multi-Channel, Brand Differentiation, Cause Marketing, CSR (Corporate Social Responsibility), Digital Strategy, Partnership Marketing, Sustainability Marketing
TV Advertising, Radio Advertising, Google Ads, Facebook Ads, Native Advertising, Paid Media, Digital Advertising
Content Marketing, Social Media Marketing, SEO (Search Engine Optimisation), Brand Awareness, Online Engagement, Lead Generation, Web Campaign
