How Kaiser Brew Garden Increased Sales with a Targeted Birthday Bot Campaign
Tracking Revenue from In-Venue Campaigns
Kaiser Brew Garden wanted to grow its Messenger database, attract new customers, and position itself as the go-to destination for birthday celebrations. The challenge? Accurately tracking return on ad spend (ROAS) and measuring in-bar revenue, especially with a point-of-sale system that didn’t integrate with external tracking tools.
A Data-Driven Birthday Bot Strategy
We developed and launched a Facebook ad campaign targeting people in the month of their birthday. The offer: a free pizza at Kaiser Brew Garden. Audiences were selected based on age, location, and demographics within a set radius of the venue.
This automated Birthday Bot campaign enabled us to:
- Capture names and emails to build Kaiser’s Messenger database
- Track opt-ins, redemption rates, and total spend beyond the free pizza
- Record redemption times and manually match them to in-bar sales using a live tracking sheet
Reflection
This campaign delivered measurable ROI while creating memorable customer experiences. It strengthened Kaiser’s brand as a birthday hotspot, while giving the team real data to assess performance and optimise future offers.
Project Deliverables
- Facebook Ad Campaign Build
- Messenger Bot Design & Integration
- Offer Redemption Tracking System
- Custom ROI & Spend Reporting Sheet
A Scalable Campaign That Continues to Deliver
The campaign successfully increased foot traffic, brand awareness, and revenue, generating $55,235 in tracked sales. It also built a database of 7,592 engaged individuals and achieved a 16.46% redemption rate on its birthday offer. This strategic approach consistently delivers a positive return on ad spend and drives sustained growth.
Generated tracked sales
A powerful audience for ongoing and future marketing initiatives
Project Deliverables
Multi-Channel, Customer Acquisition, Database Growth, ROAS Tracking, Local Marketing, Targeted Campaigns, Digital Strategy
Facebook Ads, Digital Advertising, Audience Targeting, Lead Generation, Promotional Campaigns
Messenger Marketing, Birthday Campaigns, Customer Engagement, Brand Awareness, Foot Traffic Generation, Web Campaign, Relationship Marketing
