How Little India Increased Takeaway Sales with a Data-Driven Google Ads Strategy
Wasted Ad Spend and Unqualified Traffic
Little India wanted to boost takeaway sales, but their existing Google Ads strategy wasn’t delivering. Campaigns lacked proper tracking, and ads were attracting job seekers rather than hungry customers. Without a negative keyword list or strategic structure, ad spend was being wasted on irrelevant clicks.
A Smart, Search-Optimised Campaign
We implemented our “Where You Can Win” strategy to restructure Little India’s Google Ads approach – focused on conversions, not just clicks. A mobile-first setup ensured tracking was in place and performance could be properly measured.
To drive better results, we:
- Built a comprehensive negative keyword list to exclude irrelevant search terms like “Indian restaurant jobs”
- Allocated budget using the 80/20 rule—prioritising high-converting time periods
- Optimised bids and placements to dominate peak ordering windows
- Set up KPIs and live tracking to monitor conversions and cost efficiency
Reflection
By aligning strategy with real consumer behaviour and refining targeting, the campaign attracted more relevant traffic and improved cost-per-conversion. Every dollar spent was accountable, and takeaway sales grew consistently week over week.
Big Sales with Smart Spend
Turned Google Ads into a high-performance revenue channel with a lean $11k total ad spend, demonstrating exceptional return on investment. By refining Little India's Google Ads strategy, we ensured the ad budget was utilised with maximum efficiency, driving more relevant traffic and dramatically increasing their takeaway sales.
