How Mag & Turbo Became a Trusted Industry Authority with Educational Content & Branding
Standing Out in a Franchise and Building Consumer Trust
Mag & Turbo Christchurch, already a long-standing digital marketing partner for Google Ads and SEO, wanted to carve out a stronger, more distinct brand presence within the broader franchise. They recognised that while their technical expertise was well established, customers often lacked understanding of the products and services they offered, making it harder to build trust and confidence. The opportunity lay in owning the educational space and bringing clarity to complex industry topics.
Strategic Content that Educates, Engages and Builds a Brand
We collaborated closely with the Mag & Turbo team to elevate their brand identity and strategically use content to establish them as verifiable category experts and build trust. This formed the core of a robust Content Strategy that was delivered in a multi-faceted approach:
- Social Media Content Strategy: Developed a structured and consistent content schedule, highlighting the team’s technical knowledge and commitment to customer service.
- Educational Content Creation: Produced engaging Reels and carousel posts designed to simplify complex concepts, such as tyre safety, the importance of wheel alignment, and product selection guides.
- Visual Branding Enhancements: Created a sleek, contemporary visual identity using a custom photo preset and curated content to ensure every post aligned with a strong, recognisable brand aesthetic.
- Ongoing Content Execution Support
This strategy prioritised education and visibility, giving customers the confidence to choose Mag & Turbo Christchurch by helping them understand the value behind their services.
Stronger Engagement, More Informed Customers
The refresh delivered more resonant content, leading to immediate boosts in visibility and engagement while establishing long-term growth. Inbound enquiries increased, with users frequently referencing the video content. The result is a polished, modern online presence for Mag & Turbo Christchurch that builds trust and drives bookings, perfectly reflecting their team's expertise and care.
